FOR IMMEDIATE RELEASE
POS partners now connect directly with SmartRange AXIS™, giving range operators a single, seamless workflow from check-in to lane management.
Provo, Utah – May 29, 2026 — The gap between the counter and the range just closed. Action Target, Inc., the leading global expert on modern shooting ranges, today officially launched the SmartRange AXIS Connect™ Partner Program, a verified network of point-of-sale providers whose platforms connect directly with SmartRange AXIS™ to run the entire range from one workflow.
For years, range operators managed lane assignments from one system and the POS from another, with no direct connection between them. SmartRange AXIS Connect™ closes that gap. When a shooter checks in at the counter, staff assign their lane from the POS they already use. By the time that shooter reaches their stall, their name is on the screen, the target retriever is ready, and their session is already running. This results in faster check-ins, fewer manual steps, and a more seamless experience for staff and shooters alike.
Once in their stall, shooters can purchase additional lane time, targets, ammunition, and gun rentals directly from the in-stall screen, without stepping away from their lane or their equipment. Orders flow through the connected POS, staff receive a notification, and items can be delivered directly to the stall. All customer data, payment information, and transaction records remain within the POS platform. When additional items are needed, they can be added to a cart and checked out without packing up gear or leaving equipment unattended. That frictionless experience benefits the shooter and drives incremental revenue for the range.
“Lane management and point-of-sale have always operated as separate systems, and that separation creates friction for operators and their customers. SRA Connect brings those systems together. Operators get a cleaner workflow, and shooters get a better experience without having to leave their lane. If purchasing is easy and convenient, people take advantage of it. That’s good for the customer and good for the business.”
— Kevin Tomaszewski, Co-President and COO, Action Target
The SmartRange AXIS Connect™ Partner Program launches with six verified integration partners: BizzFlo, Celerant, Coreware, DefenderPOS, Flowstate, and OtterText. Three partners are already live, with all remaining platforms on track to be fully interoperable with SmartRange AXIS™ in the near term. The program is built on an open API, and Action Target welcomes inquiries from additional POS vendors and systems integrators serving the shooting range market.
Interested in becoming an SRA Connect™ partner? Fill out our contact form on our Partner Program page to start the conversation.
