FOR IMMEDIATE RELEASE
Celerant’s Range Software Now Talks Directly to SmartRange AXIS™, Eliminating Manual Lane Setup
Provo, Utah – June 2, 2026 — Action Target, Inc., a leading manufacturer of shooting range equipment and technology, today announced that Celerant Technology, a preferred retail software provider for the National Shooting Sports Foundation (NSSF), has joined the SRA Connect™ Partner Program as a verified integration partner. Celerant’s point-of-sale and range management platform now integrates natively with the SmartRange AXIS™ range management system through the SRA Connect™ API, connecting the retail counter with the range floor and removing the manual handoff that has historically separated the two.
Through the integration, range staff check customers in through Celerant’s range software, assign a lane, and designate session time from the POS. Previously, that information required a second, manual entry on the SmartRange AXIS™ control screen before it reached the in-stall tablet. Now, the lane assignment and session time set in Celerant communicate directly with SmartRange AXIS™ to activate the stall tablet and the target equipment, with the shooter’s name already displayed when they arrive. Session time is tracked in real-time. When time expires, the target stops presenting and SmartRange AXIS™ equipment locks automatically, so lanes turn over without requiring manual staff intervention.
“Bringing SmartRange AXIS™ into the Celerant ecosystem gives range operators a connected platform that ties together more than the point-of-sale system to deliver improved range management and real operational efficiencies across their entire facility. That kind of integrated range management is exactly how we help our partners run smarter, safer, and more profitable operations.”
— Kevin Tomaszewski, Co-President and COO, Action Target
The integration reduces friction at every stage of the range workflow. With lane management and point-of-sale connected, range operators no longer split their attention between two systems. Session data and lane status flow through a single platform, giving owners a clearer picture of range performance and more control over how their range generates revenue.
“Bringing SmartRange AXIS™ into the Celerant ecosystem gives range operators a connected platform that ties together more than the point-of-sale system to deliver improved range management and real operational efficiencies across their entire facility. That kind of integrated range management is exactly how we help our partners run smarter, safer, and more profitable operations.”
— Michele Salerno, CGO of Celerant Technology
Celerant’s next major software release will expand to support SmartRange AXIS™ in-lane ordering, enabling shooters to purchase targets, ammunition, gun rentals, and additional range time directly from Action Target’s in-stall tablet. Orders sync directly to Celerant’s POS for fast staff fulfillment, increasing per-lane revenue and delivering a better shooting experience.
This integration with Celerant is available to shooting range businesses running SmartRange AXIS™ with Celerant’s Range Management application. Shooting range businesses using Celerant without SmartRange AXIS™ can gain access by upgrading to SmartRange AXIS™ Connect.
Action Target integrations functions as an open API system, allowing any POS company to integrate. Action Target welcomes inquiries from additional POS vendors and systems integrators who serve the shooting range market.
Interested in becoming an SRA Connect™ partner? Fill out our contact form on our Partner Program page to start the conversation.
Interested in becoming an SRA Connect™ partner? Fill out our contact form on our Partner Program page to start the conversation.
Since 1999, Celerant has supported the shooting sports and outdoor retail industries with innovative retail software, enabling dealers to expand their business in-store and online. As a preferred software provider for the NSSF, NRA, and NASGW, Celerant provides point of sale, eCommerce, distributor integrations, electronic A&D/e4473, range and membership management, marketplace integrations, and more. For more information, visit www.celerant.com/firearms.
