QUICK ANSWER

• All-in project cost (including land or lease-related real estate costs, plus construction and range systems) commonly lands in the multi-million-dollar range, and can climb significantly with higher bay and lane counts, premium tech, or challenging site conditions.

• Range systems and specialty buildout alone (ventilation and filtration, bullet containment, acoustics, target systems, stalls, safety infrastructure) often run $500,000 to $5 million+, depending on lane count, features, and performance requirements.

• Building and construction costs (new build or retrofit, GC, electrical/mechanical capacity, fire/life safety, structural upgrades, finishes) can match or exceed the range-systems budget, especially when the building needs major modifications.

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WHAT'S INCLUDED IN THIS COST DISCUSSION

To make the numbers more useful, this article focuses on the costs tied directly to launching a code-compliant range:

Included (baseline planning):

• Land or lease considerations (highly variable)

• Building construction or retrofit (GC, electrical, MEP upgrades for ranges)

• Range bay buildout + required safety systems

• Permitting, compliance planning, and typical professional services

Not included (project-specific):

• Major retail buildouts, large lounge or food service concepts

• Future expansions or phase-two improvements

• Financing costs and interest during construction (varies by deal structure)

WHAT DEFINES A COMMERCIAL INDDOR SHOOTING RANGE?

A commercial indoor shooting range is a revenue-generating facility designed for public or restricted use. These ranges typically offer paid access to lanes, host classes and training, and may also include rentals and retail depending on the business model.

Commercial ranges also operate under rigorous expectations for safety, air quality, sound mitigation, and environmental protection, and they’re engineered for high shooter volume and durability. That complexity is why commercial indoor ranges require specialized planning and disciplined execution.

THE TYPICAL COST OF A RANGE: SMALL TO LARGE FACILITIES

Costs vary widely across the industry depending on system quality, features, and vendor. The figures below reflect Action Target system estimates and are intended to help size the investment. Full facility costs include construction, infrastructure, and range systems. Range system costs include equipment, shipping, and installation. Note that these price ranges are approximations.

Action Target can configure any range to fit your budget and mission, from a focused, economical setup to a fully loaded flagship facility.

WHAT INFLUENCES COST THE MOST?

Several key decisions have a major impact on cost, including:

Facility Purpose

• Define whether you’ll support handguns only or include rifles and shotguns.

• Tactical bays for advanced training require extra safety installations, meaning more dedicated space and equipment.

• Expect added needs for ventilation capacity and heavier bullet containment.

Safety and Compliance Systems

• Plan for bullet traps, HVAC, and lead control from day one.

• Systems must align with OSHA and EPA requirements.

• Compliance design impacts both budget and operational readiness.

Ventilation Systems

• HVAC is often one of the largest cost drivers.

• It must support negative pressure airflow, HEPA filtration, and lead capture.

• Mid-size facilities can see ventilation costs exceed $500,000.

Bullet Traps and Containment

• Choose bullet trap and containment built for your calibers and shooting volume.

• Steel traps fit high-use operations and demanding loads.

• Rubber berm traps typically cost less upfront and run quieter than steel traps, but they require more frequent maintenance with professional lead removal.

• ShieldPro ceiling baffles help direct bullet energy downrange, contain bullet splatter, and protect building infrastructure

Sound Abatement

• Acoustic panel selection affects cost, with different panel types available based on the level of sound reduction your range needs.

• Overall cost also depends on how much acoustic paneling you choose to install throughout the range, including wall and ceiling coverage.

• Custom styling options, such as colors and design enhancements, can add cost while improving the look and feel of your range.

Target Retrievers

• Target retrievers are the most common target system in commercial ranges, with cable-driven retrievers typically costing less upfront than wireless options.

• Wireless target retrievers include software integration (SmartRange AXIS), which factors into overall system cost.

• The added investment into wireless systems improves efficiency, streamlines day-to-day operations, and creates a better shooter experience.

LEARN THE RANGE BUILD PROCESS AT RDDS

Action Target’s Range Development and Design Seminar (RDDS) walks you through a step-by-step process to plan and build your shooting range. You’ll meet with range consultants and subject matter experts, visit a local shooting range, and get answers to key questions on location, zoning, range design, ventilation, lead management, retail space, and community relations.

Talk to a Range Consultant about RDDS

A MORE REALISTIC WAY TO ESTIMATE TOTAL PROJECT COST

Instead of relying on one broad number, it’s better to estimate a range using two layers:

1. Real estate + construction (the building side)

2. Range systems + specialty buildout (the range side)

1. THE BUILDING SIDE: LAND, SHELL, AND CONSTRUCTION COSTS

Even before range-specific buildout, basic construction costs vary heavily by market and building type.

As a reference point, Cushman & Wakefield’s 2025 Industrial Construction Cost Guide shows industrial distribution center core-and-shell costs averaging roughly $77 to $139 per rentable square foot (depending on building size assumptions in the guide), and it explicitly notes that land purchase and soft costs are excluded in that benchmarking.

It also benchmarks tenant improvement costs by market for industrial projects and shows that they can reach into the hundreds of dollars per square foot in some cases.

Shooting ranges tend to push beyond “typical industrial” assumptions because of what must be added.

2. THE RANGE SIDE: SPECIALTY REQUIREMENTS THAT RAISE COST

Indoor ranges require specialized construction and engineered systems beyond a typical commercial buildout, including ballistic-rated assemblies, sound control, and purpose-built ventilation for air quality and contaminant control. Resources from Whole Building Design Guide (WBDG) and its federal firing range criteria provide helpful baseline concepts, but they don’t replace a range-specific design.

Action Target is the expert in engineering and integrating complete range solutions, ensuring critical systems are right-sized for your lane count, use case, building conditions, and local requirements. Understanding these systems upfront, and working with an experienced range builder, is what keeps projects on budget and on schedule.

CONSTRUCTION, SPACE, AND COMPLIANCE FUNDAMENTALS

Prospective range owners should keep in mind that structural materials, space planning, zoning and permitting, licensing, insurance and liability, and fire and life safety can all influence the total cost of a commercial shooting range.

For a closer look at how these factors may affect your project, click for more information below.

MORE INFORMATION

STRUCTURAL MATERIALS

Action Target specifies concrete construction for indoor range structural walls because it provides the ballistic protection, fire resistance, and sound control a commercial range requires. As a baseline, concrete walls should be at least 8 inches thick, and wood should not be used in range construction due to penetration and fire concerns.

SPACE PLANNING

Each lane typically requires the industry standard width of 4 feet. You’ll also need sufficient space for backstops, target retrieval systems, HVAC ducting, and safety equipment. If your facility allows long guns, plan for a range length of 25–100 yards. And don’t forget customer-facing areas: reception, retail, classrooms, restrooms, offices, and potentially a gunsmith station.

ZONING AND PERMITTING

Zoning laws can restrict or prohibit commercial ranges in certain areas. Before purchasing property, confirm your zone supports firearms discharge, hazardous materials storage, and commercial use. You’ll also need building permits, lead mitigation plans, and often a fire department or city review.

LICENSING

If your range will sell or rent firearms or ammunition, or offer gunsmithing, you’ll need the appropriate Federal Firearms License (FFL) from the ATF (for example, Type 01 for retail sales or Type 07 for manufacturing/assembly). You’ll also need to meet state firearm laws, follow background check and secure storage requirements, and prepare for periodic ATF inspections.

INSURANCE AND LIABILITY

Commercial gun ranges must carry general liability insurance, commercial property coverage, and in many cases, environmental liability (for lead exposure). Monthly premiums vary based on location, size, and operations, but this is a significant ongoing cost to budget for.

FIRE AND LIFE SAFETY

Indoor ranges should be designed for life safety during medical emergencies, fire, or other urgent incidents, with clearly marked exits, unobstructed egress routes, emergency lighting, and posted evacuation instructions. Many facilities also add monitored alarms and reliable staff communications, plus accessible AEDs and trauma-capable first-aid kits, supported by staff training and written emergency procedures.

LEARN MORE ABOUT OPENING A COMMERCIAL SHOOTING FACILITY

From planning and design to compliance and operations, there are many important considerations that shape a commercial shooting facility. Explore our definitive guide to get a broader understanding of what goes into bringing a range project to life.

Read the Guide

NEW CONSTRUCTION VS. RETROFIT: WHAT'S THE DIFFERENCE?

New builds give you total control over layout and systems but come with higher upfront costs and longer timelines. They’re ideal when zoning, site selection, and infrastructure permit full customization. Retrofits can be cost-effective if the existing structure meets critical requirements such as ceiling height, wall strength, slab rating, and air volume. However, converting a non-compliant space can be more expensive than starting fresh. We help determine feasibility early to avoid missteps. 

COST BREAKDOWN BY SYSTEM AND COMPONENT

Below is a practical way to view costs in buckets. Some categories are best estimated per-square-foot by your GC and design team, while range systems are often estimated by lane count and performance requirements.

START WITH A RANGE EXPERT

The earlier you involve Action Target, the smoother the build. From site selection and layout to compliance and critical systems, our team can guide you step by step and help you avoid costly surprises.

Contact Your consultant

MECHANICAL, ELECTRICAL, AND PLUMBING (MEP) UPGRADES: THE "HIDDEN" SCOPE THAT IMPACTS COST

Indoor ranges place heavy demands on mechanical and electrical infrastructure, especially when ventilation and filtration requirements are defined. Many projects require electrical service upgrades, dedicated circuits for range equipment, controls integration, and mechanical coordination for ducting, exhaust routing, and rooftop equipment. Action Target range specialists can help ensure these MEP requirements are properly defined and aligned with your range design so critical systems are up to spec.

BEYOND THE BUILD: ONGOING COSTS THAT AFFECT PROFITABILITY

Construction is only part of the investment. A realistic plan also budgets for ongoing operating costs, such as:

• Regularly scheduled maintenance for range equipment, including HVAC tuning and repair

• HVAC energy use and filters

• Lead management and professional reclamation/cleaning services

• Bullet trap, target system, and baffle service

• Insurance and compliance documentation

• Consumables and wear items (depending on your operating model and volume)

Accounting for these early helps you set pricing and membership strategy with fewer surprises after opening day.

REVENUE POTENTIAL VS. CAPITAL INVESTMENT

A well-run commercial indoor range can offer excellent return on investment. Primary revenue streams include:

• Hourly lane rentals and memberships
• Firearm rentals and retail sales
• Ammunition and accessories
• Training classes (CCW, basic firearm safety, tactical courses)
• Events and private bookings
• Gunsmith services or range-exclusive gear

The National Shooting Sports Foundation (NSSF) reports the U.S. firearm industry has grown 379% since 2008, generating $80B+ in economic impact, with shooting ranges helping drive demand through a mix of entertainment, training, and retail. The opportunity is strong, but long-term profitability depends on investing in the right infrastructure, staying compliant, and running disciplined operations.

THE BOTTOM LINE

Building a commercial indoor shooting range takes careful planning, experienced design coordination, and disciplined execution. When you account for the full scope, from real estate and construction to ventilation, containment, acoustics, and compliance, early planning helps clarify project requirements, align expectations, and give you a more accurate understanding of total cost.

Action Target helps you evaluate feasibility, right-size critical systems, and coordinate a smoother path through design and build. No matter where you are in the process, contact a consultant to get expert guidance on your next step.

Contact Your Consultant

ADDITIONAL QUESTIONS

How long does it take to build an indoor commercial range?

A common planning-to-opening window is 1 to 3 years, driven by zoning approvals, permitting, construction scope, and equipment lead times. Complex jurisdictions or major build-outs can push timelines longer.

What should I have ready before I talk to a range consultant?

A rough location (or market), estimated lane count, whether you’ll allow long guns, and your business model (memberships, training, retail, LE/MIL) are helpful starting points. Even a basic budget range and desired opening timeline can speed up early planning. If you don’t have all of that yet, contact us anyway, we can help you understand what goes into a range, clarify options, and identify the right next steps.

What are the most common mistakes first-time range owners make?

Underestimating ventilation and lead management requirements, choosing a building that can’t support ballistic and sound needs, delaying permitting conversations, and bringing in range specialists too late are common mistakes. Another frequent issue is under-planning support spaces like classrooms, retail, and lobby flow.

What ongoing operating costs should I plan for beyond rent and payroll?

Expect recurring costs for HVAC/filtration maintenance, lead management and reclamation, target and trap service, consumables, insurance, and compliance documentation. Building utilities can also be significant due to ventilation demands.

How do I plan for future expansion without overspending upfront?

Design with scalability in mind: reserve space for additional lanes or classrooms, plan mechanical capacity and routing for future upgrades, and select systems that can be expanded in phases. A good design team can help you avoid rebuilding core infrastructure later.

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READY TO TAKE YOUR FIRST STEP?

From your first question to your final shot, Action Target is your trusted partner—guiding you every step of the way.

CONTACT YOUR CONSULTANT

Written By: Action Target

Action Target is the leading global expert on modern shooting ranges. Since 1986, the company has partnered with thousands of range owners worldwide to design, install and maintain world-class shooting ranges, systems, and equipment for law enforcement, military, educational, commercial, and residential markets. Action Target provides solutions for indoor and outdoor shooting ranges, modular ranges, shotgun ranges, and shoot houses. As the industry’s broadest end-to-end solution provider, Action Target also offers a comprehensive selection of aftermarket range service including parts, and maintenance programs, rubber berm trap cleaning, metals recycling, hazardous waste and filter disposal, and an online store for range supplies and targets.

The post How Much Does It Cost to Build a Commercial Indoor Shooting Range? appeared first on Action Target.

QUICK ANSWER

• Use our “How to Open a Shooting Range” guide to plan and ask better questions: it’s a high-level roadmap for owners/operators, and it clarifies where you’ll need specialists for design, compliance, and risk management.

• Treat your project like a specialized facility, not just a retail build-out: indoor ranges can live or die by engineered systems, especially ventilation, lead control, and noise management, plus a disciplined operating program.

• Permitting and design happen in a sequence: you’ll move from concept → feasibility → approvals → build → commissioning → opening, and skipping steps usually costs more later.

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WHO THIS GUIDE IS FOR

This guide is for people planning to open, own, or operate an indoor commercial shooting range, including:

• Entrepreneurs launching a commercial facility for public use or members-only access
• Retail stores adding a shooting range component to their business
• Existing range owners looking to improve, expand, or upgrade their facility
• Organizations adding a shooting range to their business model (training-focused facilities)
• Anyone interested in custom range design for unique purposes

It’s aimed at decision-makers who want a clear, practical overview before committing to major expenses like a lease, architectural plans, ventilation design, and range equipment.

WHAT THIS GUIDE COVERS AND WHERE SPECIALISTS COME IN

This guide will help you understand the “what” and “when” so you can budget realistically, avoid common pitfalls, and coordinate the right people at the right time. Our goal is to help you properly plan and implement strategies to keep your project on track and on budget.

COVERED IN THIS GUIDE

• Defining your business model (lanes, memberships, training, retail)

• Early feasibility checks for indoor ranges (site viability, big cost drivers)

• The typical permitting/approval path and why order matters

• Facility system categories you must plan for (range area, ventilation, acoustics, containment)

• Operational readiness basics (SOPs, staffing, training, marketing, and maintenance mindset)

TYPICALLY REQUIRES SPECIALISTS

• Range design/engineering (layout, safety design, containment approach)

• Architect + MEP engineering (mechanical, electrical, plumbing plans and capacity requirements)

• Ventilation + air quality planning and verification (often with help from an air quality and worker-safety specialist)

• Legal and regulatory counsel (zoning strategy, contracts, liability planning)

• Insurance (carrier requirements, documentation expectations, risk controls)

BIG-PICTURE TIMELINE

We can break down the timeline for a commercial range into seven main phases. Navigate the tabs below to learn more about each one.

CONCEPT

Clarify your model, customer base, and scope (what you will and won’t offer).

FEASIBILITY

Validate demand, rough budget ranges, and whether a site can realistically work.

PERMITTING

Zoning/land use (if needed), building/fire planning, and jurisdiction requirements.

DESIGN

Finalize range design + MEP plans, integrate safety, ventilation, and noise control early.

BUILD-OUT

Construction, equipment install, and systems integration.

PREPARATION

Verify key systems perform as designed, train staff, finalize SOPs, run dry-runs.

OPENING

Soft opening, continuous improvement, maintenance, documentation, marketing, and recurring training.

CHOOSE YOUR RANGE CONCEPT AND BUSINESS MODEL

Before you look at buildings, ventilation specs, or lane equipment, you need a clear concept and business model. For an indoor commercial shooting range, your earliest decisions affect everything that comes after: facility requirements, staffing, permitting complexity, and whether your numbers work. In this section, we help you define what you’re building, who it’s for, and how it will make money using Action Target’s expertise and industry network. If you want help making the right connections, contact Action Target early so our team can connect you with trusted partners and resources.

Define Your Indoor Range Concept

• Range format: Decide whether you’re primarily lane-rental, training-first, membership-led, or a range + pro shop.

• Core offerings: Set lane count/length goals and whether you’re handgun-only or mixed-caliber. This shapes space, equipment, and design requirements.

• Target customer: Be specific about who you’re serving (first-timers, enthusiasts, members, instructors, and potentially LE/military users) so your experience and staffing match demand.

Choose Revenue Streams That Match Your Facility

• Lane rentals: Choose whether you’ll run walk-ins, reservations, or a mix, then consider setting higher peak-hour rates and lower off-peak rates to balance demand and staff coverage.

• Memberships: Build tiers with benefits that don’t overwhelm capacity (priority booking, guest passes, lane perks).

• Training: Offer classes and private instruction that convert first-time visitors into repeat customers and members.

• Retail and rentals: If you add a pro shop, align inventory and rentals with your customer base and operational bandwidth.

Plan Capacity, Pricing, and Unit Economics Early

• Lane-hours: Your revenue ceiling is lanes × hours × utilization. Your model should raise utilization without compromising safety.
• Throughput: Check-in, waivers, orientation, and customer changeover limit how many shooters you can serve. Plan the customer flow before you plan growth.
• Staffing: RSOs, instructors, and maintenance are not optional. Build the schedule around safe coverage and consistent service.
• Pricing guardrails: Price for sustainability, including maintenance and compliance costs, not just “getting people in the door.”

"IF I HADN'T CONNECTED WITH A RANGE CONSULTANT FROM ACTION TARGET EARLY, THERE'S A DISTINCT POSSIBLITY WE WOULD'VE NEVER GOTTEN OFF THE GROUND."

- JIM WEST, CO-FOUNDER AND CEO OF LAKE ERIE ARMS

Watch Testimonial Video

HOW DO MEMBERSHIPS, TRAINING COURSES, AND AMENITIES INCREASE REVENUE?

As you plan your business model, consider key revenue drivers like memberships, training courses, and on-site amenities. These offerings can turn your range from a one-time visit location into a repeat destination. They also stabilize revenue by adding predictable income and higher spend per customer. The key is designing these offerings to fit your lane capacity, staffing plan, and customer mix.

STRONG MEMBERSHIP VALUE

- SEE MORE -

Strong memberships are built on clear value, not just discounts. Give members benefits that reduce friction and improve access, such as priority reservations, guest passes, member-only lane hours, VIP lounges, or included targets and rentals. Keep tiers simple, protect peak-hour capacity, and make sure your staff can deliver the perks consistently.

TRAINING FOR EVERYONE

- SEE MORE -

Training grows revenue and improves safety, but only if you offer a pathway customers can follow. Start with beginner-friendly classes that reduce intimidation and create repeat visits, then build progression into intermediate skill builders, specialty courses, and coaching. For advanced and professional users, offer structured programs that can be scheduled and repeated, helping keep lanes booked during slower hours and low-traffic days.

DESTINATION EXPERIENCE DESIGN

- SEE MORE -

Amenities can increase dwell time and attachment rates, but they must support flow instead of creating bottlenecks. A comfortable lobby, lounge seating, and a place to eat can turn waiting into spending and improve the experience for groups and families. The design goal is simple: make it easy for customers to check in, train, shoot, and relax without slowing down the range line or overwhelming staff.

MARKET RESEARCH AND FEASIBILITY

Demand and feasibility start with how far customers will travel and what nearby ranges already offer. We can’t stress enough the value of visiting existing commercial ranges and taking notes. Compare competitors on lane availability, pricing/memberships, training, wait times, cleanliness, and rentals/retail, then choose a customer experience problem you can solve best.

Next, confirm that your site and model are viable: approvals, ventilation/filtration, noise control, containment, power, and safe traffic flow. Include insurance and ongoing operating costs early so your budget reflects real-world operations, not just build-out.

FEASIBILITY QUICK CHECK

• Demand: Do our lane-hour assumptions match how far customers will actually travel and what nearby ranges already offer?

• Building + approvals: Can the site be permitted, and can the building support ventilation, noise control, containment, and power needs?

• Financial reality: Do the numbers work after range-specific build-out, insurance, staffing, and recurring maintenance/compliance costs?

LEARN THE RANGE BUILD PROCESS AT RDDS

Action Target’s Range Development and Design Seminar (RDDS) walks you through a step-by-step process to plan and build your shooting range. You’ll meet with range consultants and subject matter experts, visit a local shooting range, and get answers to key questions on location, zoning, range design, ventilation, lead management, retail space, and community relations.

Talk to a Range Consultant about RDDS

SITE SELECTION AND DUE DILIGENCE

For an indoor commercial shooting range, site selection usually means choosing between two paths: retrofit an existing facility or develop a new build. That decision affects cost, timeline, permitting risk, and what the building must support. Bringing Action Target into the conversation at this stage helps you evaluate feasibility with more confidence, spot range-specific requirements sooner, and plan a smoother path from site selection to opening day.

Retrofits vs. New Builds

• Retrofit when the “bones” are sound: If the building layout, structural conditions, and mechanical capacity are workable, a retrofit can modernize the facility without starting over.
• Why retrofits can make financial sense: You may reduce downtime and avoid major demolition while securing a high-traffic site with established access, parking, and visibility.
• Choose a new build when constraints are deal-breakers: If the footprint, ceiling height, structural limits, power, or mechanical capacity cannot support range requirements, a new build (or major rebuild) is often the cleaner long-term option.

Retrofit Considerations

• Existing conditions you can verify: Confirm the structure is in good shape and you can realistically route ventilation supply/exhaust and filtration where it needs to go.
• Layout flexibility: Validate that walls, columns, and back-of-house space won’t force unsafe traffic flow or limit future changes.
• Neighbors and constraints you inherit: Existing sites often come with established neighbors, shared walls, and access limitations. Understand what’s already in place so you can plan around it.

New Build Planning Requirements

• Control over the footprint: Ensure the parcel and building plan support the lane layout, safe flow, and support spaces (lobby, classrooms, restrooms, storage, mechanical rooms).

• Utilities and infrastructure planning: Confirm you can bring in sufficient power and design HVAC/ventilation capacity from the start, with room for future expansion.

• Approval and development risk: New builds require careful coordination across site planning, utilities, code review, and permitting. Involve Action Target early so our team can help you anticipate requirements and plan a smoother route.

FUNDING AND FINANCING OPTIONS

Most indoor commercial ranges use a mix of owner cash plus one or more financing tools. The goal is to match the right type of funding to the right type of cost, so you are not using short-term money for long-term construction or buying equipment before the build-out scope is defined. Start by separating what you need to pay for, such as real estate, build-out, equipment, and working capital, then match the financing source to each category.

Open the tabs below to review the Funding Breakdown table and Resources list for more detail. Action Target can also help connect you with industry contacts who can guide you through this part of the process. That said, Action Target is not a financial advisor, and final financing decisions should be reviewed with a qualified financial advisor and lender who understand your timeline, cash flow, and risk tolerance.

FINANCING BREAKDOWN

RESOURCES

• SBA 7(a) Loan Program Overview – The official SBA guide to the most versatile loan for business acquisitions, equipment, and working capital.
• SBA 504 Loan Program Details – Essential for understanding long-term, fixed-rate financing for major real estate and ground-up construction.
• SBA Working Capital Pilot Program (2025) – Details on the newest revolving line of credit options designed to help startups manage operational costs.
• Understanding SBA 7(a) vs. 504 Loans – A clear comparison of which loan fits specific needs like tenant improvements versus property purchases.
• SBA Equity Injection Requirements (SOP 50 10 7.1) – This is the official 500+ page “Standard Operating Procedure” (SOP). For equity injection rules (the 10% rule), readers should look specifically at Section B, Chapter 1, Page 133.
• Tenant Improvement (TI) Allowance Explained – Useful for understanding how to negotiate with landlords to fund specialized range build-outs.
• SBA Loan Maturity and Terms (10-Year Rule) – This official SBA page specifically outlines the 10-year limit for working capital and inventory, and the 25-year limit for real estate.
• Equipment Leasing vs. Financing Guide – Compares the pros and cons of owning your range equipment versus leasing high-tech components.
• A Guide to Gap Financing for Small Businesses – Explains how to fill the shortfall between your primary bank loan and the total cash needed to open.
• Success Story: Building a New Facility with SBA 504 – A case study of a shop owner using SBA 504 funding to build a ground-up facility with a state-of-the-art range.

HOW MUCH DOES IT COST TO BUILD A COMMERCIAL INDOOR SHOOTING RANGE?

Want a clearer idea of what you may need to raise? Check out our article for a practical breakdown of major cost categories and budget drivers.

View Cost Guide

LEGAL, LICENSING, AND PERMITTING

Use this section as a workflow map, not legal advice. Requirements vary by city, county, and state, so local counsel and local authorities should guide final decisions. Action Target consultants can help you navigate this stage and also connect you with the right professionals as you move through the process.

BUSINESS FORMATION AND GOVERNANCE

Choose an entity structure that fits your ownership plan, taxes, and liability exposure. If you have partners or investors, lock in operating terms early (control, capital contributions, distributions, exit rules). Treat documentation as part of governance: SOPs, training logs, incident reports, and maintenance records reduce risk and support insurance and compliance.

ZONING AND LAND-USE APPROVALS

Start by confirming how your jurisdiction classifies an indoor range and what approval path applies: permitted by-right, conditional/special use, or a variance. If a public hearing is involved, plan to address the same concerns every time: noise, traffic/parking, safety, and hours. Expect conditions of approval and build them into your operating plan instead of treating them as afterthoughts.

FIREARMS-RELATED LICENSING (WHEN APPLICABLE)

Whether you need a Federal Firearms License (FFL) depends on your business model. You’ll need one if you intend to sell firearms, handle transfers, offer gunsmithing, or run certain rental programs. The ATF FFL process typically includes an application and requires each “responsible person” to complete the required questionnaire as part of that process.

BUILDING CODE, FIRE CODE, AND OCCUPANCY PLANNING

Your range bay, retail area, and classrooms can trigger different occupancy requirements, which can change egress, fire protection, and allowable layouts. Confirm life-safety needs early (exits, alarms, suppression) because these items commonly drive redesign and cost.

NOISE, NUISANCE, AND "RANGE PROTECTION" STATUTES

Even indoors, noise can become a permit issue and a neighbor-relations issue, so plan for how you’ll measure it and how you’ll control it (building envelope, operating hours, policies). Action Target provides customizable sound abatement options to help meet the specific needs of your facility. Range protection statutes vary by state and may limit certain nuisance actions, but they do not replace smart compliance planning and good documentation. 

ACCESIBILITY AND ADA

ADA compliance should be built into the plan from the start because retrofitting later is more expensive. Treat accessibility as a full customer path: entrance, routes, restrooms, and at least one practical shooting position or lane configuration as required.

WHAT INSURANCE DO YOU NEED FOR AN INDOOR SHOOTING RANGE?

Insurance is a key part of the planning phase. It affects financing, lease negotiations, and how you structure operations, so it’s worth planning early with a broker who understands shooting ranges. Action Target can help connect you with industry contacts who understand the insurance needs of range projects.

• Most indoor ranges start with general liability, property, and workers’ comp, then add coverage based on services offered, such as professional liability, cyber, and umbrella.

• Insurers will ask about your operations and controls, including how you manage employee exposure risks like lead and noise, because indoor ranges have unique hazards.

• Approval often depends on documentation and details (services offered, staffing, procedures, incident history, and safety controls), so start the insurance conversation during planning to avoid opening delays.

RANGE DESIGN AND ENGINEERING

Indoor commercial ranges are engineered environments, not your typical retail build-out. This part of the project focuses on the systems that make the range safe, functional, and ready for long-term operation. Bringing in the right specialists, including Action Target range consultants, helps align safety, performance, and code requirements from the start.

Ballistic Containment and Range Layout

• Containment planning: Define the right approach for bullet traps, baffles, sidewalls, and overall lane layout based on intended use and caliber plan.
• Lane and bay planning: Lane count, lane length, and any private bays affect room volume, traffic flow, and how other systems must be designed to support the space.
• Support spaces: Storage, cleaning areas, and service access should be planned as part of the range layout, not added later.

Ventilation and Indoor Air Quality

• Airflow design: Indoor ranges need airflow that consistently moves contaminants away from shooters and staff.

• Filtration and serviceability: Ventilation systems should be designed for reliable performance and routine maintenance, with safe access for filter changes and service.

• Performance verification: Testing and documentation help confirm the system is working the way it was designed to work before the range opens.

Noise Control and Lead Control

• Noise management: Acoustic treatments and material choices help reduce harsh reverberation and improve communication on the firing line.
• Lead-conscious design: Cleanable surfaces and thoughtful separation between range and non-range areas support safer long-term operation.
• Operational readiness: Design decisions should support housekeeping, training, and the procedures needed to manage indoor range conditions over time.

START WITH A RANGE EXPERT

With 40 years of experience building shooting ranges, Action Target can help you plan smarter from day one. Our consultants guide decisions across design, engineering, equipment, and build-out so you stay on track to open your range.

Contact Your consultant

RANGE SYSTEMS AND CUSTOMER EXPERIENCE DESIGN

Once the engineered foundation is in place, the next step is designing the systems customers and staff interact with every day. This includes shooting stalls, target retrievers, lane controls, lighting, and the overall feel of the range. Action Target range consultants can help guide these decisions so your equipment choices support both performance and customer experience.

Shooting Experience Design

• Shooting stalls: Stall design should support safety, supervision, customer comfort, and a clean, professional appearance.

• Brand and atmosphere: Finishes, colors, lighting accents, and layout details help shape how premium and customized the range experience feels.

• Visibility and flow: Staff should be able to monitor the line clearly while customers move through the space with confidence.

Target Retrieval and Lane Control

• Target retrieval systems: Target retrievers are the most common target system in commercial shooting ranges because they offer a reliable, familiar way to control target distance and pace.
• Wireless retrievers: Wireless target retrievers represent the most modern version of the system, giving ranges more dynamic and customized target control and movement.
• Lane controls: Decide how much control and automation you want at each lane so sessions run smoothly and staff can manage activity efficiently.

Range Management Technology

• What it does: Range management technology gives staff centralized control over key range systems instead of managing them one by one.

• How SmartRange AXIS works: Action Target’s SmartRange AXIS connects target retrievers, shooting stalls, ventilation, lighting, HVAC, POS, and safety controls into one tablet-based platform.

• Why it matters: This helps streamline lane management, improve staff efficiency, reduce downtime, and create a smoother shooter experience.

FRONT-END SPACE PLANNING & TECHNOLOGY

The front end of the facility shapes the customer experience before anyone steps onto the range. Depending on your concept, that may include a lobby and check-in area, retail/pro shop, classrooms, offices, bathrooms, lounges, members-only spaces, gun cleaning stations, gunsmith areas, armories, or even restaurants and concessions. The right combination depends on your business model, customer experience goals, and the type of facility you want to build.

Just as important, these spaces should work together operationally. Plan your front-end systems so reservations, waivers, memberships, rentals, and Point-of-Sale (POS) can work together with accurate, consistent information. Action Target also offers SmartRange AXIS integration with POS to help connect lane assignments, shooter sessions, and in-stall purchases into one more efficient workflow.

CONSTRUCTION, BUILD-OUT, AND COMMISSIONING

After all your planning and preparation, it’s time to build your range. A few key decisions will shape how smoothly the project moves forward and how well the finished facility performs. Indoor ranges rely on specialized systems working together, so construction is as much about coordination as it is about building. Your architect and MEP engineers handle code-compliant building design, and your general contractor manages construction. A range specialist like Action Target supports range and equipment design and helps align range-specific requirements across trades so critical systems, including ventilation, are built to perform as intended.

Commissioning is where your finished range is verified to operate safely. That includes verifying ventilation performance, completing integrated system checks, and running safety walkthroughs with signage and staff dry-runs.

STAFFING, TRAINING, AND CULTURE

Who you hire can make or break range operations and customer perception. Your team is on the front line enforcing safety, setting the tone, and delivering the experience people remember. Reinforce your expectations with a clear culture and consistent training, so standards stay uniform on every shift.

CORE ROLES

Staff your range for safe coverage during peak hours, not just average traffic. RSOs manage the firing line and enforce rules, while instructors drive training quality and repeat visits. Retail/customer service, optional armorer or gunsmith support, and dedicated maintenance/cleaning keep the facility running and help control lead-related risks.

TRAINING PROGRAMS

Training keeps operations consistent and reduces incident risk. At minimum, cover SOPs, emergency response, and de-escalation, with documented checkoffs. Be sure to include lead hazard and safe cleaning training, as well as hearing conservation basics for staff.

COMMUNITY RESPONSIBILITY

Professional standards and clear messaging build trust with customers and the community. Many ranges also choose to share optional suicide-prevention education resources as part of a responsibility-first culture. These efforts support trust, but they don’t replace strong safety procedures and staff training.

LAUNCH AND DAY-TO-DAY OPERATIONS

The big day has finally arrived. Don’t forget: a smooth launch and day-to-day operations come down to repeatable routines. Plan a soft opening before your grand opening so you can test customer flow (check-in, waivers, orientation, lane assignment), train staff under real conditions, and fix bottlenecks at lower volume.

Track a small set of metrics to guide decisions, such as lane utilization, revenue per lane-hour, membership churn, and class attach rate, then use customer feedback, incident reports, and safety checks to drive continuous improvement.

MARKETING, COMMUNITY RELATIONS, AND LONG-TERM GROWTH

Indoor ranges grow fastest when marketing, on-site experience, and reputation management work together. Focus on being easy to find locally, easy to trust, and consistent enough that first-time visitors become repeat customers.

Local Marketing That Works for Ranges

• Google Business Profile + reviews: Keep hours, categories, photos, and services accurate, and build a consistent review request process after good visits.
• Local partnerships: Partner with instructors, clubs, retailers, and community orgs to drive referrals and fill classes during predictable time blocks.
• Content on your website: Publish beginner guidance, safety expectations, training paths, and event updates on your site so you own the platform, support SEO, and reduce first-visit friction.

Community Relations

• Proactive outreach: Show up before you need to. Attend local civic meetings and community events, and be ready to explain how your range operates safely and responsibly.
• Events and engagement: Host approachable, community-friendly events (open houses, safety seminars, charity fundraisers, youth or family education nights where appropriate) to create positive touchpoints and make your range feel less “unknown.”

• Transparency and complaint handling: Have a defined process for receiving complaints, documenting them, and responding with facts and fixes where appropriate.

• Why it matters: Community relations and perception can influence approvals, renewals, and long-term stability.

Quality Frameworks

• Use a standard: Adopt a clear operating benchmark so “quality” is not subjective across shifts.
• NSSF Star Rating: NSSF’s Star Rating system gives ranges a structured way to evaluate operations and customer experience across categories like appearance, management, shooting sports development, and amenities.
• Turn it into action: Use the framework to set priorities, train staff, and perform upgrades that customers actually notice.

THE BOTTOM LINE

We covered a lot because opening an indoor commercial shooting range is a big project. It blends business planning, permitting, facility engineering, staffing, and day-to-day operations into one build. If you take it step by step, make decisions in the right order, and avoid shortcuts on safety-critical systems like ventilation, it’s absolutely doable.

Start with a clear business model, validate demand and feasibility, choose the right site, and build a design and construction plan that sets you up for a smooth opening. Then focus on consistent operations: strong staffing, training, maintenance routines, and the metrics that keep performance and customer experience on track.

If you want expert guidance and practical resources at any point in the process, get in touch with an Action Target range consultant. We can help you plan smarter, coordinate the right decisions, and build the range you’ve always wanted.

Contact Your Consultant

ADDITIONAL QUESTIONS

How much does it cost to open an indoor shooting range?

Most complete indoor commercial range facilities require seven-figure budgets, often starting around $2 million, with larger, more complex facilities reaching $10 million to $20 million+. Final cost depends on location, construction requirements, facility offerings, lane and bay count, caliber capability, and major systems like ventilation/filtration, sound control, and ballistic containment.

How long does it take to open a shooting range?

A common planning-to-opening window is 1 to 3 years, driven by zoning approvals, permitting, construction scope, and equipment lead times. Complex jurisdictions or major build-outs can push timelines longer.

What permits do you need to open a shooting range?

Requirements vary by location, but most indoor ranges need business licensing, zoning/land-use approval, and building/fire permits tied to occupancy and life-safety. Many projects also require plan reviews and inspections before opening.

Do you need an FFL to operate an indoor shooting range?

It depends on your business model. You’ll need an FFL if you plan to sell firearms, process transfers, or offer gunsmithing, and some rental setups may also trigger licensing needs.

What ventilation is required for an indoor shooting range?

Indoor ranges need ventilation designed to control airborne lead and combustion byproducts and move air in a consistent, controlled direction (generally 75 fpm). OSHA and NIOSH guidance emphasize exposure evaluation and controls as part of protecting workers and shooters.

What insurance do you need for an indoor shooting range?

Most ranges carry general liability, property, and workers’ comp, then add coverage based on services (training, retail, rentals) such as professional liability and often umbrella/cyber. Coverage needs and pricing depend heavily on operations and safety controls. Read more here.

What type of shooting range business is most profitable?

Ranges tend to perform best when they diversify beyond lane rentals. Memberships, events, and training courses create repeat visits and steadier revenue, while retail/rentals can raise revenue per customer when managed well.

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READY TO TAKE YOUR FIRST STEP?

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Written By: Action Target

Action Target is the leading global expert on modern shooting ranges. Since 1986, the company has partnered with thousands of range owners worldwide to design, install and maintain world-class shooting ranges, systems, and equipment for law enforcement, military, educational, commercial, and residential markets. Action Target provides solutions for indoor and outdoor shooting ranges, modular ranges, shotgun ranges, and shoot houses. As the industry’s broadest end-to-end solution provider, Action Target also offers a comprehensive selection of aftermarket range service including parts, and maintenance programs, rubber berm trap cleaning, metals recycling, hazardous waste and filter disposal, and an online store for range supplies and targets.

The post How to Open a Shooting Range: A Guide to Building and Launching a Commercial Shooting Facility appeared first on Action Target.

QUICK ANSWER

• Most ranges ban M855 “green tip” 5.56 because of its steel penetrator core, which is much harder on steel targets, traps, and baffles than standard lead-core ammo.

• That steel penetrator also raises ricochet risk, especially on indoor ranges or against pitted or poorly angled steel, sending fragments back toward the line.

• Although legal for civilians, green tip doesn’t match how most commercial ranges are built, so they prohibit it to protect infrastructure and keep a predictable safety margin.

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WHAT IS GREEN TIP AMMO?

Green tip ammo is the common name for the 5.56×45mm NATO M855 (SS109) cartridge, recognizable by the olive-green paint on the bullet’s nose. That mark identifies a hardened steel penetrator seated in front of a lead core. Compared with standard 55-grain FMJ (M193), M855 is a 62-grain projectile developed for military use, with behavior that’s not ideal for most commercial ranges.

The steel penetrator:

• Improves stability past ~300 yards, especially in 1:9 or 1:7 twist barrels.
• Boosts penetration through light barriers like auto glass, thin sheet metal, and brush.
• Hits traps, targets, and backstops harder than typical lead-core FMJ.

IS IT ARMOR-PIERCING?

Under U.S. federal law, M855 is not classified as armor-piercing handgun ammunition, but many states and indoor ranges still restrict or ban steel-core rounds because they can spark, ricochet, or over-penetrate range infrastructure.

WHY IT'S BANNED AT MOST RANGES

Green tip M855 isn’t usually banned because of caliber, power, or muzzle velocity—it’s banned because most commercial and indoor ranges simply aren’t built for steel-core projectiles. These facilities are engineered around predictable impacts from traditional lead-core ammo. Introduce a steel penetrator, and you start exceeding design limits, increasing ricochet risk, and driving up maintenance and safety overhead.

Range Design and System Limits

• Most traps and backstops are rated for lead-core, not steel penetrators.

• Green tip can overmatch those ratings, driving deeper and stressing structures.

• Indoor and fixed-line ranges feel it first, where tolerances and geometry are tighter.

Steel-Core Construction Changes Impact

• The problem is the steel penetrator, not velocity.

• Steel deforms less than lead, pushing more force into plates and traps.

• Repeated hits with M855 accelerate wear on critical range components.

Safety Hazards on the Firing Line

• Green tip can crater steel, creating edges that throw fragments unpredictably.

• Ricochet patterns become harder to predict, increasing splash risk at the line.

• Steel-on-steel impacts can spark, elevating fire risk in dry or indoor environments.

Operation and Financial Consequences for Ranges

• Traps, baffles, and targets wear out faster under steel-core use.

• Maintenance, inspection, and replacement costs go up, cutting into margins.

• Blanket “no steel-core” policies simplify enforcement and keep risk controlled.

Ranges don’t prohibit green tip because it’s exotic or illegal—they prohibit it because steel-core ammo outperforms what their facilities were designed to handle. For operators, that means more damage and liability; for shooters, it explains why “no green tip” is a common, non-negotiable range rule.

THE EQUIPMENT RISK: BULLET TRAPS, STALLS & STEEL TARGETS

Action Target traps like the Total Containment Trap (TCT) are built for high-volume use, but every component is rated for specific ammo. Steel-core green tip routinely exceeds those limits. Instead of flattening like standard FMJ, M855 keeps its shape and momentum, hitting traps, targets, and even stall components with more concentrated force. Over time, even AR500 steel can pit, fatigue, or crack, and shooting stalls/dividers can take more abuse from increased splash and errant impacts.

Those failures aren’t cosmetic, they’re a safety problem and a budget problem. Pitted or cratered steel throws fragments unpredictably, raising the risk of ricochet and equipment failure, and repeated hits from steel-core rounds can compromise even advanced trap systems. On top of that, unapproved ammo use can void warranties, drive unplanned downtime, and force expensive repairs or replacement of traps, targets, and damaged stalls.

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SAFETY FIRST: RICOCHETS AND FIRE HAZARDS

Live-fire ranges depend on predictable ballistic behavior. When ammo doesn’t behave consistently on impact, safety systems and stall design can’t do their job—and M855 complicates that equation.

• Unpredictable deflection: Instead of flattening in traps or backstops, green tip can skip or deflect at shallow angles, increasing ricochet risk.

• More aggressive splash on steel: The steel core is more likely to send fragments off pitted or angled steel instead of absorbing cleanly.

• Higher fire risk indoors: Sparks from steel-on-steel impacts can ignite paper dust, residue, and unburnt powder in poorly maintained or older facilities.

Preventing incidents starts with understanding what you’re putting downrange. Restricting steel-core ammo like M855 is a simple way for ranges to reduce unnecessary risk to shooters, staff, and infrastructure.

GREEN TIP POLICIES BY RANGE TYPE

Green tip ammunition policies vary widely by range type. The key factors are infrastructure, usage demands, and how much penetration the system is actually built to handle.

If you’re unsure about your range’s capabilities, consult a qualified range specialist before allowing any ammunition that exceeds standard design thresholds.

Contact Your Consultant

THE BOTTOM LINE

Green tip ammo has its place, but usually not on commercial or indoor ranges. Its steel penetrator core is harder on traps, targets, and stalls, and it introduces safety and operational risks that standard FMJ simply doesn’t. When your facility’s performance, safety, and lifespan are on the line, that difference matters.

Whether you’re running an existing range or planning a new build, knowing your ballistic tolerances and restricting steel-core ammo like M855 isn’t just caution, it’s responsible range management. If you’re designing or upgrading a facility, Action Target can help you engineer a range that supports the right ammunition, protects your investment, and delivers a better experience for your shooters.

FREQUENTLY ASKED QUESTIONS

Is green tip ammo a good choice for duty or home defense?

Usually no. M855 was built for better performance through light barriers, not ideal terminal effect in soft targets. Most agencies prefer bonded or barrier-blind loads that control penetration and reduce risk to bystanders.

What’s a safer alternative to green tip ammo for indoor use?

Use ammo that matches your range specs. For most indoor facilities, FMJ and especially frangible rounds are preferred—frangible is designed to break up on impact, cutting ricochet risk and making lead and debris cleanup much easier.

How can I tell if a round is steel-core before allowing it on the range?

Tip color and headstamp help, but they’re not foolproof. A simple magnet test at the bullet tip is the most common quick check—if it sticks strongly, treat it as steel-core or steel-jacketed and follow your range policy.

Can a range be designed or upgraded specifically to handle M855 safely?

Yes, but it requires traps, steel, and backstops rated for penetrator ammo, plus carefully engineered angles. Those upgrades cost more up front and over time, which is why many ranges still choose to ban steel-core.

Why do military and some law enforcement agencies still use M855 if ranges don’t like it?

Because it fits existing weapons, logistics, and training standards while offering better performance through light barriers. Their ranges are typically built or selected with that ammo in mind, unlike most commercial indoor facilities.

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READY TO TAKE YOUR FIRST STEP?

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Written By: Action Target

Action Target is the leading global expert on modern shooting ranges. Since 1986, the company has partnered with thousands of range owners worldwide to design, install and maintain world-class shooting ranges, systems, and equipment for law enforcement, military, educational, commercial, and residential markets. Action Target provides solutions for indoor and outdoor shooting ranges, modular ranges, shotgun ranges, and shoot houses. As the industry’s broadest end-to-end solution provider, Action Target also offers a comprehensive selection of aftermarket range service including parts, and maintenance programs, rubber berm trap cleaning, metals recycling, hazardous waste and filter disposal, and an online store for range supplies and targets.

The post Why Can’t You Shoot Green Tip Ammo at Shooting Ranges? appeared first on Action Target.

Upgraded Target Retreivers

Before this recent update, six lanes at Ready Gunner were equipped with our SRET target retriever systems. These budget-friendly target retrievers were a great launchpad for Ready Gunner and served them well for years as they grew their customer base and expanded business. While the SRET is known for its simple design and consistent performance, it isn’t as flexible for customers as they shoot.

The newly installed Pilot target retrievers feature direct drive, wireless motors, and integrate seamlessly with our SmartRange Axis range control system. They offer shooters more variety in shooting distance, programmable drills, and lighting scenarios, and give range staff the ability to focus on customer experience and less on maintaining tired equipment. Learn more about Pilot indoor shooting range retrievers HERE.

Improved Dust Collection

An upgraded Dust Collection Unit (DCU) means anyone shooting or working at Ready Gunner can breathe easy and reduce their exposure to harmful lead dust particulates. This upgraded system pulls lead dust carried into the bullet trap into a collection system via negative pressure, and deposits it into containers which are clean, sealed, and easy to transport for responsible disposal. The DCU uses advanced filtration technology to use less energy, to provide cleaner air, and to improve the lifespan of shooting range HVAC system filters. Learn more about indoor shooting range ventilation HERE.

It’s always a privilege for us at Action Target to visit our shooting range partners and Ready Gunner was no exception. If you’re in the area, head down to Ready Gunner to see their newly updated lanes, and throw some lead down range for us. Check out everything Ready Gunner has to offer right HERE.

The post Ready Gunner: 2023 Indoor Range Updates & Improvements appeared first on Action Target.

What is the Average Amount of Land Needed for an Indoor Gun Range?

The average indoor firing range has a footprint of 2 acres of land. You will need acreage to support each firing bay, retail space, register, classroom, bathrooms, storage, office space, and parking. 

The average range sizes are between 10,000 and  20,000 sq. ft. and range from 1-2 Bays with 7 to 14 lanes.

What Is the Purpose of Your Gun Range?

The amount of land required for a gun range will vary depending on the usage. 

There are choices to make when you decide to have a range. You must determine if you will have an emphasis on range, retail, training and/or custom builds. Once this is decided it will be essential to work with an architect to review these choices in order to determining space requirements. A few questions that need to be addressed upfront include:

• How many bays and shooting lanes are you planning to install?
• What products and quantities are you planning to retail in your store?
• Will your retail space focus on firearms and accessories?
• How large of a retail space is needed to support displays and inventory?
• Are you planning to provide regular training classes and if so how much capacity does your classroom require?
• Do you expect to have a gunsmith or armorer onsite? If either will you provide the option to have customers customize their firearms?
• Will your staff require offices, cubicles, lockers, or lunch area?
• Will you provide uni-sex bathrooms or designated bathroom?
• Are you planning to install wash sinks outside the range?
• Do you plan to have a VIP lounge or snack area?

Deciding the purpose for your range will help you determine how much space you need. 

How Much Would it Cost to Build a Gun Range from the Ground Up?

It will cost approximately $350,000 for a range equipment and bullet containment. This does not include the land, or building cost. 

If you buy a piece of property, you need to make sure you can obtain the permits to develop the property for the purpose of a shooting range. Action Target technical sales representatives can help you through the process. Find your local representative at https://actiontarget.com/contact-us/. 

Where do I Find My State Gun Laws?

To find the laws that govern guns and their uses, you should check with your local and state agencies. You can find these agencies with a few quick Google searches. Be sure to enter your city, state, and county names as well as the term “gun laws and ordinances.”

These Government offices will be able to tell you where and when you are allowed to fire your guns. 

• City
• County
• State
• And Local Law enforcement

You are not allowed to fire a gun within the city limits in most states unless you are at an indoor gun range. Check your state-specific regulations.

Should I Buy an Existing Gun Range?

Buying an existing gun range is beneficial because it is already zoned as a firing range. It is less expensive to buy an existing range because you do not have to worry about the expense of construction. It is recommended that the property be inspected by a licensed inspector before purchasing it and that you confirm with the state that the range is compliant with all local and state regulations.

If you are interested in buying an existing gun range, a quick google or Zillow search in your desired area is the easiest way to determine what is available. 

Action Target Can Help

Whatever your gun range questions are, Action Target is here to answer them. With over 35 years of experience, we can help you build the perfect range for your unique needs. Whether you are building a commercial shooting range that supports casual or tactical training, a home shooting range tailored to personal use, a military shooting range designed for high‑intensity preparation, or a law enforcement shooting range to better prepare your officers, our experts can help meet the challenges of building a range. Talk to one of our representatives in your area here https://actiontarget.com/contact-us/. 

Work Cited 

YouTube; Hickok 45

https://www.youtube.com/watch?v=_E6CpQUjW94

Action Target

https://actiontarget.com/at-short-article/three-keys-to-getting-your-shooting-range-approved/

Gander Outdoors

https://blog.ganderoutdoors.com/hunting/shooting/building-a-gun-range-on-your-own-property/

Trigger Time Gun Club

https://www.triggertimegunclub.com/

Lands of America

https://www.landsofamerica.com/property/25.1-acres-in-Lafourche-Parish-Louisiana/4604538/

MBMI Steel Buildings

https://mbmisteelbuildings.com/blog/guide-to-building-a-shooting-range/

The post How Many Acres Do You Need for an Indoor Gun Range? appeared first on Action Target.

By understanding what drives sales and revenue, you’ll have a better chance to make your indoor shooting range profitable.

An Indoor shooting range can be profitable. Shooting ranges are predicted to see an annual profit increase of 8.35%. However, there are elements that will determine the success of the shooting range.

Is an indoor shooting range worth the investment? This article will discuss how profitable indoor shooting ranges are and what can positively or negatively affect the profit margin.

Are Indoor Shooting Ranges Profitable?

As interest in gun usage and safety rises amongst consumers, the need for gun ranges will increase. This is an ingredient for higher profits. Some factors can make or break a commercial gun range, and these must be considered before starting an indoor gun range.

The major contributors to an indoor shooting range’s profit are:

• Where the shooting range is located
• Your customers
• How it’s advertised
• Its membership dues
• The number of people who use the facility.

These contributing factors help determine how much overhead your business will make. Let’s explore how they can affect the profits of an indoor shooting range.

Membership Fees and General Customer Fees Make the Profit

On average, shooting ranges charge general customer fees of $10 to $14. This per-person charge can be hourly or by the day. How much you charge customers to use your indoor shooting range is where you’ll make your profits. You must be competitive when deciding on your prices to ensure your customers will return. 

On the other hand, some ranges can charge upwards $25 for a VIP lane or target retriever equipment. These generally provide pre-programmed training scenarios, games, accuracy drills, special effect lights, and more. 

Many businesses have a non-linear pricing structure. This means they charge different rates for certain customers during different times of the: 

• Day
• Week 
• Month

To determine your pricing schedule, consider what time of day will have the greatest number of shooters and when you’ll be most likely to maximize revenues per hour. For example, if you’re charging less at peak times, you may make a larger profit for those hours due to having more customers.

With membership fees, you want to give your recurring customers the ease and ability to come whenever convenient. Memberships are typically a bit less expensive than paying per session. However, a paid member may bring new customers to the door.

To ensure customer satisfaction, we recommend that all ranges have an hourly or day-pass type of pricing structure available because this will allow people with different budgets to use the facility without breaking the bank. 

The Location of the Indoor Shooting Range Affects the Profit

One of the most important aspects of having a profitable shooting range is the location. Your commercial firing range should be in a decent commercial neighborhood where people enjoy going.

The Indoor Shooting Range Customers Affects the Profit

The indoor shooting range needs to attract customers that have a need and a desire to be there. Indoor shooting ranges located in convenient urban areas will bring in higher profits as it attracts everyday citizens and those who protect and serve. 

Therefore, you want to attract middle to upper-class people with an interest in or a need to practice firing a gun. These people may be:

• Police Officers and other law enforcement need gun ranges to practice firing their guns.
• Security guards often carry guns and may need extra training in using their weapons.
• Gun-owning homeowners need a secure place to go to learn to shoot their guns safely.
• Military personnel use indoor gun ranges to practice using their guns.
• Gun sports enthusiasts will use an indoor range to practice, especially when they cannot make it out of town to an outdoor firing range.
• Anyone new to gun ownership needs to familiarize themselves with the weapon and learn how to shoot it.
• Anyone interested in shooting a gun can go to an indoor shooting range to fire a gun in a controlled environment.

The people that visit your shooting range will directly affect how much profit you make. If the area where you’re located does not attract those with money, then profits won’t be as high. To get more customers and higher profits, it’s important to understand your paying customer base. 

Advertising Your Indoor Shooting Range Affects Profit

Advertising is a way to get more customers to your indoor shooting range and increase revenue. It’s important to understand how advertising works and how it will attract the customers you want to come into your commercial shooting range.

There are many forms of advertising you can use to promote your indoor shooting range. These include: 

• Print media such as Posters, flyers, and postcards, billboards, and banners. Give potential customers a visual direction to and hours opening of the gun range.
• Coupons and promotions are also a great way to entice customers to visit your business.
• Marketing campaigns. Marketing campaigns are a great way to reach people in different demographics like age groups and gender. 
• Word of Mouth. Happy customers will often suggest your business to their friends and colleges.

The frequency in which you advertise also plays an important role in how often a person is receptive to this type of advertisement.

Can a Shooting Range Advertise on Social Media?

When it comes to social media, many ranges will post pictures of their clients shooting. They’ll also post lifestyle pictures of firearms without trying to sell. 

Safety course ads are often denied because they will link directly to your shooting range and possible gun sales. That being said, Shooting Sports Retailer tells us it may be possible to advertise a safety course on social media.

They suggest making a new landing page for your safety course. This landing page cannot link, in any way, to your existing web page. They also suggest that you may want to buy an additional domain name to go with your safety course landing page.

Indoor Shooting Ranges Can Be Profitable

Indoor shooting ranges can be profitable. But they have several factors that affect the profit potential for an individual range. Location is key to success, while membership fees and general customer fees are also essential to make money from your indoor shooting range. 

The number of customers you receive will also dictate how much you’re able to charge them. Advertising is important as well because it helps bring more people into the facility, which increases revenue generation possibilities. It all comes down to figuring out what works best for your situation by considering these various elements before jumping right in and opening up shop!   

Action Target Can Help

With more than 30 years of experience, Action Target delivers the expertise and technology needed to build a range that meets your specific goals. Whether you’re developing a commercial shooting range for public use or tactical instruction, or a law enforcement facility focused on officer preparedness, our team understands the technical and operational demands of range construction. We also support the development of home ranges and military shooting ranges with the same level of precision and professionalism. Connect with a range consultant in your region to take the next step.

Sources:

IBIS World

https://www.ibisworld.com/united-states/market-research-reports/shooting-ranges-industry/

Profitable Venture

https://www.profitableventure.com/income-gun-range-make-margin/

Biz Influent

https://bizfluent.com/how-5220381-start-shooting-range-business.html

South Wick Associates

https://www.southwickassociates.com/preferences-and-motivations-of-indoor-range-users/

Shooting Academy

https://www.shooting-academy.com/media/Profit%20Breakdown%20Indoor%20Shooting%20Range.pdf

Shooting Sports Retailer

https://www.shootingsportsretailer.com/business/how-to-get-your-facebook-ads-approved

The post Are Indoor Shooting Ranges Profitable? appeared first on Action Target.

Step by Step Process to Develop and Build Your Shooting Range

Don’t miss this unique opportunity to receive the best tools and information you will need to successfully complete your shooting range project. Attendance at the Range Development and Design Seminar allows you to meet with range consultants and other subject matter experts, visit local shooting ranges, and get answers to your questions about running a successful shooting range.

Topics Include

• Experiences from Successful Range Owners
• Range Design and Equipment
• Identifying your Range Location
• Navigating City Planning, Zoning, and Permitting
• Lead Management Solutions
• HVAC and Range Ventilation
• Managing your Range and Retail Space
• Public and Community Relations

The post RANGE DEVELOPMENT AND DESIGN SEMINAR appeared first on Action Target.

One of the most essential elements for a profitable shooting range business is recruiting, on-boarding, and training your shooting range staff. American customer service expert Shep Hyken observed, “A brand is defined by the customer’s experience. The experience is delivered by the employees.” Your employees can make or break your long-term success. Even if you have 19 all-star employees and only 1 employee who underperforms, your shooting range business is likely to suffer as a result. A single negative customer service experience can hurt your reputation. Conversely, having a reputation as the shooting range with the most engaging and supportive customer service will ensure shooting enthusiasts choose your business time and time again.

THE FACES OF YOUR SHOOTING RANGE

Who You Should Hire

Bruce Nordstrom, the former chairman of one of the most successful department store chains in America, perpetuated the philosophy that you can teach people to sell, but you can’t teach them to be nice. While it is important that employees have a sound understanding of firearms and shooting experience, this should not take precedence over hiring individuals with the right attitude. When building a team, your primary priority should be finding employees who are eager to learn, connect well with others, listen carefully, and ask questions. Supplementary training can ensue as needed.

How to Find the Right People

Where do you find the perfect team member? The answer is more obvious than you might think: Anywhere and everywhere. Pay attention to other service-oriented businesses. Have you recently encountered an impressive server at a local restaurant? Has a sales clerk at a sporting goods store brightened your day with their helpful and positive attitude? Consider appealing to former military or law enforcement personnel. Provided their personality is a match, they will bring experience and credibility to your shooting range business.

Avoid the common pitfall of hiring relatives or friends. Hiring those from your family or social circles may be disadvantageous both professionally and personally. It can be challenging to hold them to your business standards. It is also very difficult to terminate their employment, should the need arise.

Hiring Checklist

In addition to hiring gun range staff who expertly represent your brand, don’t forget these following crucial checks and tests:

1. Background
   and Criminal Record Checks

It is your responsibility to check that members of your gun range staff do not have a record of behavior that could jeopardize your business and the safety of your patrons and other employees. Most shooting range owners require employees to participate in a CCW permit course as part of their training. During the interview, inform candidates that through the process of obtaining a CCW permit, a background check will be performed to verify their eligibility to handle, carry, and own firearms.

• Drug
  Testing

During the interview, make sure you inform candidates that a drug test will be performed prior the employee’s first day on the job. Additionally, let them know that random drug tests will be performed throughout their employment.

• Lead
  Safety and Blood Lead Testing

Exposure to lead is one of the risks that accompanies working in a shooting range. It is imperative that you inform new hires about this risk and that you educate them on proper use of personal protective equipment (PPE) to protect themselves. Furthermore, make sure you teach your employees how to avoid spreading lead to other parts of the range, their vehicles, and their homes.

While you should take all appropriate precautions to minimize lead exposure, it is still important that you monitor your employees closely and regularly test their blood lead levels. Test all new hires to obtain a baseline blood lead level. From there, require bi-annual tests for employees who perform range maintenance and annual tests for other employees.

• Work expectations
  
  During the interview, make sure you
  explain any work expectations such as unusual schedules. For example, do you expect
  employees to work during nights, weekends, or any holidays? Do you require employees
  to lift and unload pallets of ammunition or perform any other physically
  demanding tasks? If so, make sure you discuss these expectations and minimum lifting
  requirements.

TRAINING AND ONGOING EDUCATION

Effective Training Methods

When it comes to training your shooting range staff, make sure you are adaptable in your approach. For example:

• Provide
  opportunities for hands-on learners to shadow a supervisor or cross-train with
  another employee.
• Recommend helpful
  websites, videos, and literature to employees who learn better by studying
  data.
• Act out potential
  customer scenarios for employees who can benefit from practicing interpersonal
  skills.

No matter which training techniques you employ, create opportunities for trainees to teach what they learn. This is a tried and true method for helping individuals retain information.

Ongoing Safety and Emergency Training

Not only should safety and emergency training be at the top of your training agenda, but it is also imperative that this training is ongoing. It is your responsibility to provide regular instruction on handling firearms and how to respond in the event of injuries, theft, and other emergency situations. Role play with range staff how to manage emergency situations in the range. Scenarios can include contacting emergency personnel, calling a cease fire, securing firearms, and administering life-saving first aid.

Furthermore, develop standard operating procedure (SOP) documents for all areas of your shooting range business, such as retail, range check-in, and range operations. Make sure all employees receive these SOP documents and test them routinely to ensure they properly understand and retain the information.

ATF Form 4473

All Federal Firearms Licensee (FFL) businesses are required to properly complete an ATF Form 4473 for each firearm transaction. Given the detailed requirements as well as the potential penalties for errors, it’s important that your employees are trained to fill out the form accurately and are prepared to answer customers’ questions about the form. Employees should also verify that forms are fully completed, legible, and accurate while the customer is present.

According to the NSSF website: “Uncorrected errors on Form 4473s account for six of the top 10 most common violations cited by ATF every year, and three other top 10 violations are related to information found on Form 4473s.” To help combat errors, the NSSF has developed the form 4437
overlay. This is a clear template that may be laid on top of the form 4473 to help your staff check that all form questions have been answered and answered accurately.

You want to provide your patrons with the best possible experience with purchasing a firearm. It is imperative that your staff members are well-trained and confident with this process.

Scheduled Meetings

Holding weekly meetings is important in the busy shooting range business. You need an hour each week where you can reiterate important information, motivate your employees, answer questions, and discuss any changes. Agenda items may include:

• Safety protocols
• Recent safety
  concerns, near misses, and other items the entire staff should be made aware of
  
• Store sales
  performance
• New products
• Upcoming events
• Community
  involvement opportunities

If it is necessary to hold your meeting outside of business hours, we suggest you disclose this to potential employees during the interview process.

Try to make these meetings enjoyable and consider providing breakfast or dinner for meetings held before or after shooting range operation.

STAFF DEVELOPMENT

Staff Incentives

Incentives are an effective method for keeping your staff motivated. From gift cards and baskets to discounts and product giveaways, incentives can help encourage your employees to meet their goals as well as create friendly competition between co-workers. Furthermore, take advantage of training and product advocacy platforms that reward members for being brand ambassadors. An example is ExpertVoice.com, which provides brand education and offers product discounts upon course completion.

Team-Building Activities

Provide team-building exercises once a month to help build loyalty and positive rapport between employees. As a shooting range owner, you have the opportunity to combine activities with opportunities to educate your staff on your range operations and products. Why not host an interdepartmental shooting contest in your range? Make sure you create hype in the run-up by designating team names, making T-shirts for the competitors, and disclosing the prizes in advance.

Consider activities outside your facility. For example, invite and pay for staff to attend upcoming firearms shows and shooting contests. Furthermore, take the time to learn about your employees’ hobbies and look for opportunities to incorporate their interests into your group excursions. 

SOFT OPENING

A soft launch is essential for your shooting range business. Opening your doors quietly or serving a limited audience before your grand opening will allow you and your team to iron out the kinks, such as identifying which processes need improvement and where more training is required. By ensuring your employees, shooting range operation, and retail are performing at optimum capacity, you will make an exceptional and long-lasting impression on your customers when you officially open for business.

Authors:

Diana Rotolo

Diana joined Action Target in 2012 as an associate shooting range consultant. She is currently the sales manager for range retail programs. From selling and designing shooting facilities to helping range owners find the most efficient and profitable approaches for operating their business, Diana has an invaluable understanding of the shooting range industry from the customer’s point of view.

Mikaela Hansen

As a technical and marketing writer, Mikaela collaborates with multiple Action Target personnel to develop installation manuals, user guides, bid specifications, press releases, and newsletters. Communicating to a variety of audiences about Action Target’s products and services has given Mikaela the opportunity to examine multiple dimensions of the shooting range industry.

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The post GENESIS Feature at SHOT Show 2019 appeared first on Action Target.

PRODUCTS TO BE DISPLAYED AT SHOT SHOW 2019

PROVO, UTAH – January 17, 2019 – Action Target Inc., the leading manufacturer of modern shooting ranges, has announced innovative shooting range technology to be displayed at SHOT Show 2019. Visit the Action Target booth #14568 at SHOT Show 2019 for live, hands-on demonstrations.

“At Action Target, we are unrelenting in our drive to challenge the status quo and redefine the shooting range industry through continued innovation and foresight. We are excited to display a strategic expansion of Action Target’s product line at SHOT Show this year. New products include the most sophisticated retriever on the market, an advanced rubber berm trap, tablet-controlled targets, and a new lead containment system. Security systems, a metals recycling program and other aftermarket services have also been implemented recently, reinforcing Action Target’s position as the only true turnkey solution provider in the industry,” said Michael Birch, CEO at Action Target.

Genesis

Action Target’s Genesis is the most advanced target retriever available. It was developed to streamline system control, revolutionize the shooter’s experience, and reduce maintenance. Genesis utilizes Action Target’s Strike Watch, a patent-pending software that detects bullet strikes to the target carrier. Genesis also integrates with SmartRange Axis, Action Target’s new range control system. This allows ranges to apply unique permissions to each lane, create and store shooting programs, manage lane time, and run synchronized trainings across multiple lanes. To enhance the shooter’s experience, Genesis offers a large selection of challenging programs for basic, intermediate, advanced and professional shooters. When developing these programs and the user interface, Action Target incorporated extensive feedback from shooters of all skill levels to guarantee optimal satisfaction and ease-of-use.

Other features include the ability to turn targets 360 degrees, which allows for dynamic target presentations, including teasing, spinning and timed exposures. An integrated camera displays the target on the control screen, eliminating the need to bring the target up range for assessment. Furthermore, multiple lighting options and variable target carrier speeds (up to 15 feet per second) provide a highly customizable training environment. For improved performance and reduced maintenance, the Genesis target carrier is both wireless and encased in heavy-duty armor. In addition, the recessed target clamp avoids damage from bullet strikes. “The launch of Genesis is a monumental step forward in revolutionizing the shooter’s experience. From beginners to experienced law enforcement personnel, Genesis engages, challenges and thrills users of all levels. Our state-of-the-art technology also provides range owners with data that allows them to optimize range operations and strengthen customer interaction,” said Kevin Tomaszewski, VP of Marketing and Engineering at Action Target.

“Genesis is the culmination of years of customer input and market research and we are proud to provide the most innovative and dynamic target retriever system on the market. We look forward to sharing future innovations that will continue to delight shooters and bolster the success of our customers,” said Jesse Nelson, Product Marketing Manager at Action Target.

Structural Rubber Berm Trap

Action Target will display a new design of the Rubber Berm Trap. This advanced modular trap adheres to the strictest building codes and may be free-standing or wall-mounted. Its patented features allow for simple maintenance and servicing. The rubber can also be treated with a Class A fire retardant that is free of harsh chemicals, curing agents and pungent odors. This fast-drying fire retardant may be easily applied with a standard paint sprayer.

Rubber Berm Metals Recycling Program

The Rubber Berm Metals Recycling Program is the simplest and most beneficial method for recycling spent metals from rubber berm traps. Members of this program may opt to earn a check for 100% of the value of the recycled metals or Action Target STORE credit (with an additional 10% bonus) to purchase range supplies, targets and ammunition. This credit may also be applied toward Action Target range maintenance services. Action Target provides program members with documentation to verify compliance with OSHA and EPA regulations.

 Range Security

Action Target combines all security solutions into one easy-to-use system. Video confirmation and two-way audio prevent incidents and reduce false alarms to less than 1%. This significantly contrasts the industry-average false alarm rate of 90%. Trained security professionals review alerts 24/7 and the system’s advanced video analytics feature an algorithm that is unmatched in the industry to provide accurate threat assessment. Furthermore, range owners may access the system, view live video and arm/disarm the system from anywhere via mobile device.

“Our security solutions provide ranges the with the highest level of confidence. By integrating cutting-edge technology and industry-leading hardware we are able to provide a tailored solution that is unmatched in the industry,” said Jesse Nelson, Product Marketing Manager at Action Target.

Lighted Fixed Turner

The Fixed Turning Target Stand (FTTS) is an ideal system for tactical training and shoot/no shoot scenarios. The electric version of the FTTS features full 360-degree target rotation as well as quiet functionality, making it difficult for shooters to anticipate when the target will turn.

This year, the ground-mounted electric version of the FTTS includes optional on-board LED lighting. Red, white and blue strobes illuminate the target to enhance the authenticity of law enforcement training scenarios. Furthermore, the turner has an all-weather design, making it possible to train in all climates.

Tablet-Controlled Targets

The features and functionality of Action Target’s Smart Range and Master Control may now be accessed via mobile device. This allows instructors to join shooters on the firing line during training while controlling target behavior. Additionally, Action Target’s wireless network system is designed specifically for each range and is completely independent of other on-site networks.

AutoTargets Enhanced

In 2017, Action Target launched AutoTargets, the revolutionary and highly portable reactive target system. Recently, two new AutoTargets enhancements have been developed to enhance law enforcement and military training.

The first is a new adapter kit that allows single-zone hit sensing on plastic E and F-type military silhouettes available from the Action Target STORE. These reactive targets will present and fall in less than one second and can record consecutive hits at up to 900 shots per minute. Approved ammunition includes calibers from .22LR to NATO cartridge sizes. Each target can be independently programmed to fall after a programmed time limit or a predetermined number of bullet strikes. AutoTargets is rated for any temperature between 0°F and 120°F and may withstand winds up to 25 mph.

The second is a revolutionary software for building advanced courses of fire. Originally designed for shoot house applications, this software has been expanded and enables instructors to program target presentation sequences and target knock-down requirements. It also allows users to generate valuable after-action summaries to improve training at the range. Furthermore, unique floor plans, images and maps can be uploaded to help instructors visualize target placement on the control screen.

 Live Fire Virtual

Action Target’s Live Fire Virtual allows shooters to fire at projected virtual targets with live ammunition. At SHOT Show, Action target will provide booth visitors with laser guns to experience this advanced indoor range technology first-hand. Shooting games such as “Ocean Battle” will also be included so that visitors may enjoy some friendly competition with other shooters.

 BCS DELUXE 20

The BCS Deluxe 20 is a bullet collection system that integrates with the deceleration chambers of Action Target’s Total Containment Trap. The system utilizes a discharge hopper that funnels bullet fragments from the deceleration chamber into 20-gallon drums. The drums, are situated on heavy-duty dollies for easy replacement, connect to the discharge hopper by means of quick-disconnect lid clamps. Additionally, a sight window incorporated in the drum lid allows range personnel to monitor the lead fill level inside the drum.

Previously, ranges employing the Total Containment Trap system utilized either the BCS Basic 3, which collects lead in 3.5-gallon containers or the BCS Auto 55, which is comprised of a screw conveyor that transports lead to a 55-gallon container. The new BCS Deluxe 20 provides ranges with an additional option that significantly decreases the frequency by which bullet collection containers are replaced.

“Action Target continuously examines options for improving bullet collection and lead management. The BCS Deluxe 20 has been engineered to provide a simple and economical solution that makes it easier for range owners to focus on the other rewarding aspects of running a range,” said Kevin Tomaszewski, VP of Marketing and Engineering at Action Target.

Camfil Dust Collection Unit (DCU)

Bullets emit a significant amount of lead dust. Adding the DCU to the Total Containment Trap removes this dust from the deceleration chamber and collects it for easy recycling. Action Target’s partnership with Camfil provides shooting ranges with premium DCUs, DCU filters and HVAC filters.

The American Series Shooting Stall

The American Series Shooting Stall provides shooting ranges with the unparalleled ability to customize their range. These extra-deep stalls have built-in muzzle blast barriers, integrated lighting and floor-to-ceiling walls to provide shooters with a comfortable atmosphere that is unrivaled in the industry.

Customers may choose from one of our standard designs or customize every element of the stall to match their range’s design and needs. An Action Target interior decorator is available to assist ranges with their selections.

“Ranges are constantly looking for ways to set themselves apart in today’s competitive market. With the American Series Shooting Stall, ranges can now customize every aspect of their stalls, providing shooters with a unique, luxurious and comfortable environment,” said Jesse Nelson, Product Marketing Manager at Action Target.

DRM Pro

Action Target’s DRM Pro is a dual running target system that was created to exceed the training standards for law enforcement and professional shooters. This system allows trainers to replicate real-worlds scenarios through unprecedented precision control, acceleration, and speed (ranging from 2 and 20 feet per second). The system may be accessed and operated from a tablet, smart phone or PC. The user interface displays real-time validation of speed and track position.

Tempe PD firearms instructor and competitive shooter Kyle Schmidt said, “This is the most versatile moving target system I have ever used. Having the ability to make changes instantly via my device screen gives me more time with trainees and allows me to customize training on the fly without the need to change equipment.”

About Action Target Inc.

Action Target Inc. is a privately-owned business headquartered in Provo, Utah. As a world leader in modern shooting range technology with more than 4,000 products and 40 patents for the systems it designs and manufacturers, Action Target has installed thousands of shooting ranges across the United States and in 25 other countries around the world. Action Target also designs systems and conducts firearms training for law enforcement and various military divisions. For more information on Action Target, visit www.ActionTarget.com. To learn more about Action Target products or to purchase items online, visit www.ActionTarget.com/Store

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