Action Target Launches SRA Connect Partner Program

FOR IMMEDIATE RELEASE

ACTION TARGET OFFICIALLY LAUNCHES THE SMARTRANGE AXIS CONNECT PARTNER PROGRAM, SETTING A NEW STANDARD FOR SHOOTING RANGE INTEGRATION

POS partners now connect directly with SmartRange AXIS, giving range operators a single, seamless workflow from check-in to lane management.

Provo, Utah – May 29, 2026 — The gap between the counter and the range just closed. Action Target, Inc., the leading global expert on modern shooting ranges, today officially launched the SmartRange AXIS Connect Partner Program, a verified network of point-of-sale providers whose platforms connect directly with SmartRange AXIS to run the entire range from one workflow.

For years, range operators managed lane assignments from one system and the POS from another, with no direct connection between them. SmartRange AXIS Connect closes that gap. When a shooter checks in at the counter, staff assign their lane from the POS they already use. By the time that shooter reaches their stall, their name is on the screen, the target retriever is ready, and their session is already running. This results in faster check-ins, fewer manual steps, and a more seamless experience for staff and shooters alike.

Once in their stall, shooters can purchase additional lane time, targets, ammunition, and gun rentals directly from the in-stall screen, without stepping away from their lane or their equipment. Orders flow through the connected POS, staff receive a notification, and items can be delivered directly to the stall. All customer data, payment information, and transaction records remain within the POS platform. When additional items are needed, they can be added to a cart and checked out without packing up gear or leaving equipment unattended. That frictionless experience benefits the shooter and drives incremental revenue for the range.

“Lane management and point-of-sale have always operated as separate systems, and that separation creates friction for operators and their customers. SRA Connect brings those systems together. Operators get a cleaner workflow, and shooters get a better experience without having to leave their lane. If purchasing is easy and convenient, people take advantage of it. That’s good for the customer and good for the business.”

— Kevin Tomaszewski, Co-President and COO, Action Target

The SmartRange AXIS Connect Partner Program launches with six verified integration partners: BizzFlo, Celerant, Coreware, DefenderPOS, Flowstate, and OtterText. Three partners are already live, with all remaining platforms on track to be fully interoperable with SmartRange AXIS in the near term. The program is built on an open API, and Action Target welcomes inquiries from additional POS vendors and systems integrators serving the shooting range market.

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Interested in becoming an SRA Connect partner? Fill out our contact form on our Partner Program page to start the conversation.

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Written By: Action Target

Action Target is the leading global expert on modern shooting ranges. Since 1986, the company has partnered with thousands of range owners worldwide to design, install and maintain world-class shooting ranges, systems, and equipment for law enforcement, military, educational, commercial, and residential markets. Action Target provides solutions for indoor and outdoor shooting ranges, modular ranges, shotgun ranges, and shoot houses. As the industry’s broadest end-to-end solution provider, Action Target also offers a comprehensive selection of aftermarket range service including parts, and maintenance programs, rubber berm trap cleaning, metals recycling, hazardous waste and filter disposal, and an online store for range supplies and targets.

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Why is Shooting Range Software Important?

Shooting range software is essential for modern shooting facilities seeking to enhance efficiency and customer satisfaction. These digital solutions automate administrative tasks, such as lane reservations and membership management, reducing workload and minimizing errors. Advanced safety features embedded in the software ensure that range rules are enforced, creating a secure environment for shooters. Furthermore, shooting range software provides valuable insights through analytics, allowing range owners to make data-driven decisions to improve services and profitability.

When Should I Implement Shooting Range Software at My Shooting Range?

Implementing shooting range software is beneficial for shooting ranges of all sizes, from small local ranges to large commercial facilities. Whether you’re starting a new shooting range or looking to upgrade your existing operations, incorporating shooting range software should be a priority. By automating processes, enhancing safety protocols, and improving customer interactions, shooting range software ensures a seamless experience for both staff and visitors. The sooner you implement these digital solutions, the faster you can optimize your range’s efficiency and elevate customer satisfaction.

Shooting Range Software and Action Target

At Action Target, we understand the unique needs of shooting range owners and operators. That’s why we offer cutting-edge Shooting Range Software solutions designed to transform your range management. Our software not only simplifies administrative tasks but also enhances safety protocols and provides valuable insights through advanced analytics. By choosing Action Target’s Shooting Range Software, you’re investing in a comprehensive solution that guarantees operational excellence and customer satisfaction.

Our team of experts collaborates closely with shooting range professionals, tailoring our software solutions to meet specific requirements. With Action Target, you can unlock the full potential of your shooting range, ensuring seamless operations, enhanced safety measures, and a superior experience for every visitor. Experience the future of shooting range management with Action Target’s innovative Shooting Range Software.

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