FOR IMMEDIATE RELEASE

ACTION TARGET AND CELERANT STREAMLINE OPERATIONS FOR SHOOTING RANGE OWNERS AND OPERATORS

Celerant’s Range Software Now Talks Directly to SmartRange AXIS, Eliminating Manual Lane Setup

Provo, Utah – June 2, 2026 — Action Target, Inc., a leading manufacturer of shooting range equipment and technology, today announced that Celerant Technology, a preferred retail software provider for the National Shooting Sports Foundation (NSSF), has joined the SRA Connect Partner Program as a verified integration partner. Celerant’s point-of-sale and range management platform now integrates natively with the SmartRange AXIS range management system through the SRA Connect API, connecting the retail counter with the range floor and removing the manual handoff that has historically separated the two.

Through the integration, range staff check customers in through Celerant’s range software, assign a lane, and designate session time from the POS. Previously, that information required a second, manual entry on the SmartRange AXIS control screen before it reached the in-stall tablet. Now, the lane assignment and session time set in Celerant communicate directly with SmartRange AXIS to activate the stall tablet and the target equipment, with the shooter’s name already displayed when they arrive. Session time is tracked in real-time. When time expires, the target stops presenting and SmartRange AXIS equipment locks automatically, so lanes turn over without requiring manual staff intervention.

“Bringing SmartRange AXIS into the Celerant ecosystem gives range operators a connected platform that ties together more than the point-of-sale system to deliver improved range management and real operational efficiencies across their entire facility. That kind of integrated range management is exactly how we help our partners run smarter, safer, and more profitable operations.”

— Kevin Tomaszewski, Co-President and COO, Action Target

The integration reduces friction at every stage of the range workflow. With lane management and point-of-sale connected, range operators no longer split their attention between two systems. Session data and lane status flow through a single platform, giving owners a clearer picture of range performance and more control over how their range generates revenue.

“Bringing SmartRange AXIS into the Celerant ecosystem gives range operators a connected platform that ties together more than the point-of-sale system to deliver improved range management and real operational efficiencies across their entire facility. That kind of integrated range management is exactly how we help our partners run smarter, safer, and more profitable operations.”

— Michele Salerno, CGO of Celerant Technology

COMING SOON: IN-LANE ORDERING AND ADDITIONAL REVENUE OPPORTUNITIES

Celerant’s next major software release will expand to support SmartRange AXIS in-lane ordering, enabling shooters to purchase targets, ammunition, gun rentals, and additional range time directly from Action Target’s in-stall tablet. Orders sync directly to Celerant’s POS for fast staff fulfillment, increasing per-lane revenue and delivering a better shooting experience.

This integration with Celerant is available to shooting range businesses running SmartRange AXIS with Celerant’s Range Management application. Shooting range businesses using Celerant without SmartRange AXIS can gain access by upgrading to SmartRange AXIS Connect.

Action Target integrations functions as an open API system, allowing any POS company to integrate. Action Target welcomes inquiries from additional POS vendors and systems integrators who serve the shooting range market.

BECOME A PARTNER

Interested in becoming an SRA Connect partner? Fill out our contact form on our Partner Program page to start the conversation.

SRA Connect Partner Program

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BECOME A PARTNER

Interested in becoming an SRA Connect partner? Fill out our contact form on our Partner Program page to start the conversation.

SRA CONNECT PARTNER PROGRAM

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ABOUT CELERANT

Since 1999, Celerant has supported the shooting sports and outdoor retail industries with innovative retail software, enabling dealers to expand their business in-store and online. As a preferred software provider for the NSSF, NRA, and NASGW, Celerant provides point of sale, eCommerce, distributor integrations, electronic A&D/e4473, range and membership management, marketplace integrations, and more. For more information, visit www.celerant.com/firearms.

Written By: Action Target

Action Target is the leading global expert on modern shooting ranges. Since 1986, the company has partnered with thousands of range owners worldwide to design, install and maintain world-class shooting ranges, systems, and equipment for law enforcement, military, educational, commercial, and residential markets. Action Target provides solutions for indoor and outdoor shooting ranges, modular ranges, shotgun ranges, and shoot houses. As the industry’s broadest end-to-end solution provider, Action Target also offers a comprehensive selection of aftermarket range service including parts, and maintenance programs, rubber berm trap cleaning, metals recycling, hazardous waste and filter disposal, and an online store for range supplies and targets.

The post Action Target and Celerant Streamline Operations for Shooting Range Owners and Operators appeared first on Action Target.

FOR IMMEDIATE RELEASE

ACTION TARGET OFFICIALLY LAUNCHES THE SMARTRANGE AXIS CONNECT PARTNER PROGRAM, SETTING A NEW STANDARD FOR SHOOTING RANGE INTEGRATION

POS partners now connect directly with SmartRange AXIS, giving range operators a single, seamless workflow from check-in to lane management.

Provo, Utah – May 29, 2026 — The gap between the counter and the range just closed. Action Target, Inc., the leading global expert on modern shooting ranges, today officially launched the SmartRange AXIS Connect Partner Program, a verified network of point-of-sale providers whose platforms connect directly with SmartRange AXIS to run the entire range from one workflow.

For years, range operators managed lane assignments from one system and the POS from another, with no direct connection between them. SmartRange AXIS Connect closes that gap. When a shooter checks in at the counter, staff assign their lane from the POS they already use. By the time that shooter reaches their stall, their name is on the screen, the target retriever is ready, and their session is already running. This results in faster check-ins, fewer manual steps, and a more seamless experience for staff and shooters alike.

Once in their stall, shooters can purchase additional lane time, targets, ammunition, and gun rentals directly from the in-stall screen, without stepping away from their lane or their equipment. Orders flow through the connected POS, staff receive a notification, and items can be delivered directly to the stall. All customer data, payment information, and transaction records remain within the POS platform. When additional items are needed, they can be added to a cart and checked out without packing up gear or leaving equipment unattended. That frictionless experience benefits the shooter and drives incremental revenue for the range.

“Lane management and point-of-sale have always operated as separate systems, and that separation creates friction for operators and their customers. SRA Connect brings those systems together. Operators get a cleaner workflow, and shooters get a better experience without having to leave their lane. If purchasing is easy and convenient, people take advantage of it. That’s good for the customer and good for the business.”

— Kevin Tomaszewski, Co-President and COO, Action Target

The SmartRange AXIS Connect Partner Program launches with six verified integration partners: BizzFlo, Celerant, Coreware, DefenderPOS, Flowstate, and OtterText. Three partners are already live, with all remaining platforms on track to be fully interoperable with SmartRange AXIS in the near term. The program is built on an open API, and Action Target welcomes inquiries from additional POS vendors and systems integrators serving the shooting range market.

EXPLORE OUR PARTNERS

BECOME A PARTNER

Interested in becoming an SRA Connect partner? Fill out our contact form on our Partner Program page to start the conversation.

SRA Connect Partner Program

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Written By: Action Target

Action Target is the leading global expert on modern shooting ranges. Since 1986, the company has partnered with thousands of range owners worldwide to design, install and maintain world-class shooting ranges, systems, and equipment for law enforcement, military, educational, commercial, and residential markets. Action Target provides solutions for indoor and outdoor shooting ranges, modular ranges, shotgun ranges, and shoot houses. As the industry’s broadest end-to-end solution provider, Action Target also offers a comprehensive selection of aftermarket range service including parts, and maintenance programs, rubber berm trap cleaning, metals recycling, hazardous waste and filter disposal, and an online store for range supplies and targets.

The post Action Target Launches SRA Connect™ Partner Program appeared first on Action Target.

FOR IMMEDIATE RELEASE

PROVO, UTAH – April 8, 2026

ACTION TARGET ANNOUNCES REGISTRATION IS OPEN FOR 34TH ANNUAL LAW ENFORCEMENT TRAINING CAMP (LETC)

Five-day event returns August 17–21, 2026, in Provo and Thistle, Utah, with advanced, expert-led training for law enforcement professionals.

Action Target Inc., the leading global expert in modern shooting range solutions and services, is proud to announce that registration is now open for the 34th Annual Law Enforcement Training Camp (LETC), taking place August 17–21, 2026, in Provo and Thistle, Utah.

Open to active law enforcement officers, LETC delivers four full days of advanced training led by world-class instructors with real-world operational experience. For more than three decades, Action Target has combined expert instruction and a comprehensive training curriculum into one of the industry’s premier law enforcement training events, equipping attendees with practical skills they can apply in the field and bring back to their agencies.

“Supporting the law enforcement community has always been central to who we are at Action Target,” said Kevin Tomaszewski, COO and Co-President of Action Target. “LETC gives officers the opportunity to train with outstanding instructors, sharpen critical skills, and learn practical techniques they can take back to their departments. We’re proud to continue this long-standing tradition and host another year of meaningful training for the professionals who serve their communities every day.”

LETC 2026 takes place over five days and includes four single-day training courses, a 32-hour official certificate of training completion, and catered meals during the event.

Attendees select four 8-hour courses from a broader lineup of training options, each led by highly skilled instructors. Designed to be intensive, practical, and immediately applicable, LETC courses offer fast-paced training experience built around proven tactics, evolving best practices, and instruction that reflects the real-world demands facing today’s law enforcement professionals. Active law enforcement officers interested in attending LETC 2026 can register and find additional event information on our LETC registration page.

In addition to training, LETC provides opportunities for attendees to connect with sponsors, vendors, and fellow officers from across the country. From vendor networking to the LETC Banquet, the event fosters professional connection while showcasing some of the industry’s leading equipment, technology, and training resources. Action Target is also grateful for the support of this year’s sponsors and vendors, whose contributions help make LETC 2026 a meaningful and memorable experience for the law enforcement professionals in attendance.

Action Target is deeply committed to honoring the officers who have made the ultimate sacrifice in the line of duty, and that commitment is woven throughout the LETC experience. The annual Cory Wride Memorial Match Shoot is one expression of it, honoring the memory and legacy of Sergeant Cory Wride of the Utah County Sheriff’s Office, who died in the line of duty on January 30, 2014. The match gives attendees an additional opportunity to participate in a meaningful event that recognizes service, sacrifice, and brotherhood within the law enforcement community.

That commitment is further reflected in two scholarships established in partnership with local organizations. In partnership with the Utah Valley University Police Academy, Action Target created the Joseph Shinners Scholarship, which funds one fully sponsored LETC registration each year in memory of Master Police Officer Joseph Shinners of the Provo Police Department, who was killed in the line of duty in January 2019. Action Target also offers the Bill Hooser Scholarship in partnership with the Utah County Fraternal Order of Police, honoring Sergeant Bill Hooser of Santaquin, Utah, who gave his life in the line of duty on May 5, 2024.

LETC combines strong instructional foundations with real-world law enforcement application, giving officers and agencies access to training that is both demanding and relevant. With limited spots available, Action Target encourages eligible officers and departments to register early.

ADVANCE YOUR SKILLS AT LETC

Train with respected instructors, strengthen critical skills, and connect with fellow law enforcement professionals at LETC 2026.

Register for LETC 2026

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Written By: Action Target

Action Target is the leading global expert on modern shooting ranges. Since 1986, the company has partnered with thousands of range owners worldwide to design, install and maintain world-class shooting ranges, systems, and equipment for law enforcement, military, educational, commercial, and residential markets. Action Target provides solutions for indoor and outdoor shooting ranges, modular ranges, shotgun ranges, and shoot houses. As the industry’s broadest end-to-end solution provider, Action Target also offers a comprehensive selection of aftermarket range service including parts, and maintenance programs, rubber berm trap cleaning, metals recycling, hazardous waste and filter disposal, and an online store for range supplies and targets.

The post Registration Now Open for Action Target’s 34th Annual Law Enforcement Training Camp (LETC) appeared first on Action Target.

For four decades, Action Target has shaped the shooting range industry through innovation, precision engineering, and a relentless focus on customer experience. From its early roots designing reactive steel targets to becoming a global end-to-end shooting range solutions provider, the company continues to lead the market with products that deliver lasting performance and value.

“This 40-year milestone is a celebration of our customers as much as it is our history,” said Kevin Tomaszewski, Sr. Vice President & General Manager of Action Target. “Every product, partnership, and innovation we’ve introduced over the years reflects our shared mission—to make every shooting experience safer, smarter, and more rewarding.”

Action Target products are proudly manufactured and assembled here in the United States in our vertically integrated facility, ensuring the highest standards of quality and craftsmanship. Built in-house from start to finish, each solution is engineered to perform reliably, meet demanding specifications, and support customers long after installation.

“We understand that shooting ranges serve a wide variety of purposes, from sport and entertainment to rigorous professional training,” said Mike Birch, CEO of Action Target. “Our goal is to empower range owners and operators to utilize the safest, most advanced live-fire shooting ranges on the planet.”

2. PRODUCT SHOWCASE

Experience the latest innovation with cutting-edge shooting range equipment designed to elevate requirements for functionality and user experience standards.

Custom Range Solutions Designed for Every Vision

• No two ranges are alike, and Action Target’s design team brings each one to life with tailored solutions. From elite tactical facilities to modern commercial ranges, Action Target delivers custom-engineered spaces that combine technology, aesthetics, and operational efficiency. With Action Target, you gain more than equipment, you gain a partner dedicated to bringing your vision to life. From design consultation and custom layouts to advanced target systems and safety solutions, we align every element with your goals.

SmartRange AXIS Range Control System

• The next evolution of SmartRange AXIS will debut at SHOT Show 2026, featuring enhanced IoT performance and integrations. New capabilities include expanded SmartRange AXIS Connect integration features that enable seamless connection between range operation systems, environmental controls, and Point-of-Sale (POS) systems. With real-time analytics, key integrations, and range controls at your fingertips, SmartRange AXIS delivers total control from a single dashboard.

Next-Generation TopShot Shotgun Range Solutions

• Action Target introduces an industry-first indoor Shotgun Range Solutions for commercial, recreational, and professional training environments. TopShot combines suite-based play, scalable thrower layouts, and clear on-screen guidance to deliver simulated clay sports that are easy to learn and rewarding to replay. With a scalable commercial range design and configurable software, each range can customize simulated game modes—trap, skeet, five-stand, sporting clays, and custom courses—with randomized throws, true pairs, glow clay sessions, and digital scoring.

Integrated Point-of-Sale Solution

• SmartRange AXIS (SRA) expands its capability by empowering ranges with POS integrations to unify in-stall purchases, lane management, and shooter sessions. The new POS integration enhances the existing POS software that sends commands through Action Target’s SRA API to control equipment, allowing range owners to significantly enhance productivity and service.

4. LIVE BOOTH DEMONSTRATIONS

Immerse yourself in the Action Target experience as we unveil live demonstrations featuring POS Integrations with Flowstate, state-of-the-art shooting range management systems, target systems, and new stall designs and capabilities.

The post Action Target Press Release: SHOT Show 2026 appeared first on Action Target.

Written By: Action Target

Action Target is the leading global expert on modern shooting ranges. Since 1986, the company has partnered with thousands of range owners worldwide to design, install and maintain world-class shooting ranges, systems, and equipment for law enforcement, military, educational, commercial, and residential markets. Action Target provides solutions for indoor and outdoor shooting ranges, modular ranges, shotgun ranges, and shoot houses. As the industry’s broadest end-to-end solution provider, Action Target also offers a comprehensive selection of aftermarket range service including parts, and maintenance programs, rubber berm trap cleaning, metals recycling, hazardous waste and filter disposal, and an online store for range supplies and targets.

The post Action Target Introduces TopShot™ Shotgun Ranges – A New Era for Indoor Clay Target Sports appeared first on Action Target.

Action Target Unveils Cutting-Edge Shooting Range Innovations at NSSF Range Retailer Expo 2025

PROVO, UTAH – July 2025 – Action Target Inc., the global leader in shooting range innovation, is thrilled to debut groundbreaking solutions at the NSSF Range Retailer Expo 2025, the premier event for range retailers and operators. Join us July 16-17, 2025, at Booth #439 in the Palm Beach County Convention Center, West Palm Beach, Florida, to discover how Action Target is redefining the shooting range experience for commercial shooting ranges.

Action Target’s latest offerings prioritize customization, safety, and profitability, empowering range owners to create engaging, high-performance facilities. From state-of-the-art shooting stalls to revolutionary range management systems and an innovative shotgun range solution, these advancements set new standards for the industry.

“Our cutting-edge solutions at the NSSF Range Retailer Expo 2025 reflect our dedication to transforming shooting ranges into safe, dynamic, and profitable spaces,” said Kevin Tomaszewski, Sr. Vice President & General Manager of Action Target. “We’re excited to showcase innovations that empower range operators to elevate their facilities and delight their customers.”

Discover Game-Changing Range Solutions – NSSF Range Retailer Expo Highlights:

1. American Series Shooting Stalls: Redefine your range with Action Target’s American Series Shooting Stalls, designed for unmatched safety, comfort, and style. Featuring an extra-deep design, customizable finishes, integrated LED lighting, floor-to-ceiling walls, and built-in muzzle blast barriers, these stalls create a premium shooting experience. Collaborate with our in-house interior decorator to tailor colors, materials, and finishes, ensuring a unique, high-end environment that boosts shooter satisfaction and retention.
2. GOBO Lighting for Shooting Stalls: Transform lane signage with Action Target’s innovative GOBO lighting system. This cutting-edge projector technology displays vivid, customizable lane numbers and safety instructions directly onto stall surfaces. Durable, energy-efficient, and easily updated, GOBO lighting enhances visibility, safety, and aesthetics, offering a modern alternative to static signs. Available across multiple stall types, it’s a versatile addition to any range.
3. SmartRange AXIS with SmartRange AXIS Connect: Experience the industry’s most advanced range management software, SmartRange AXIS. Now featuring SmartRange AXIS Connect, this solution integrates seamlessly with point-of-sale (POS) systems, enabling two-way communication to streamline operations. Control Action Target equipment directly through your existing POS software via the SRA API, boosting efficiency, productivity, and customer service.
4. Shotgun Range System: Action Target unveils its revolutionary Shotgun Range System, an indoor clay shooting solution that blends Topgolf-style gamification with cutting-edge technology. Featuring up to 48 customizable throwers, intuitive digital interfaces, glow clay sessions, and spectator screens, this system offers engaging game modes like trap, skeet, and sporting clays. Designed for all skill levels, it maximizes revenue through high capacity, low maintenance, and community events like leagues and corporate retreats.
5. Advanced Target Systems and Retrievers: Make sure you are miles ahead of your competitors with elevated training and engagement with Action Target’s Genesis and Pilot target retrievers. Equipped with wireless controls and immersive training scenarios, these systems enhance shooter retention and satisfaction for recreational and professional users alike. Come and find out why these are the most robust and reliable retrievers on the market.
6. Live Demos and Expert Consultations: Visit Booth #439 for live demonstrations of our innovative stalls, target systems, and SmartRange AXIS software. Schedule one-on-one consultations with our range design experts to explore tailored solutions for optimizing safety, performance, and profitability.

About Action Target Since 1986, Action Target has been the global leader in shooting range solutions, serving commercial, law enforcement, military, educational, and residential markets. Our comprehensive portfolio includes ballistic shooting stalls, smart target retrievers, reactive steel targets, rubber berm bullet traps, ventilation systems, and the SmartRange AXIS control system. Proudly American-made with a 3-year warranty on critical products, we offer maintenance, metals recycling, and an online store for range supplies. Learn more at www.ActionTarget.com.

For more information or to schedule a consultation, visit www.ActionTarget.com or join us at NSSF Range Retailer Expo 2025, Booth #439.

For more information, visit www.ActionTarget.com or connect with us at NSSF Range Retailer 2025, Booth #439.

The post Action Target Press Release: NSSF Range Retailer Expo 2025 appeared first on Action Target.

Provo, Utah — June 09, 2025 — Action Target Inc., a global leader in shooting range design and equipment, has partnered with Metals Treatment Technologies (MT2), LLC, the nation’s top provider of lead reclamation and environmental services for shooting ranges. This strategic alliance delivers unparalleled environmental and operational solutions, ensuring shooting ranges operate safely, sustainably, and in compliance with regulations.

By integrating MT2’s industry-leading expertise in berm trap cleaning and lead reclamation, Action Target now offers a comprehensive suite of services to enhance range performance. This partnership simplifies compliance, reduces environmental risks, and extends the lifespan of ranges, saving operators time and costs.

“We’re thrilled to team up with MT2 to bring cutting-edge environmental solutions to our customers,” said Mike Birch, CEO at Action Target. “This partnership underscores our commitment to safety, sustainability, and excellence in the shooting range industry.”

MT2’s proven processes, backed by over 20 years of experience and successful projects at thousands of ranges nationwide, ensure safe and efficient lead management. “Joining forces with Action Target allows us to elevate the standard of range maintenance,” said Ty Hendrickson, President of MT2. “Together, we’re empowering range operators to focus on what matters most: safe and effective operations.”

This collaboration combines Action Target’s innovative range solutions with MT2’s environmental expertise, creating a seamless experience for range owners and operators across the country.

Learn more about how Action Target and MT2 can enhance your range at www.actiontarget.com or contact our team at services@actiontarget.com.

About Action Target Inc.
Action Target Inc. is a leading provider of shooting range design, equipment, and services, dedicated to advancing safety and performance for law enforcement, military, and commercial ranges worldwide. Visit www.actiontarget.com.

About Metals Treatment Technologies (MT2), LLC
MT2 is the nation’s premier provider of lead reclamation and environmental services for shooting ranges, with a proven track record of ensuring compliance and sustainability. Learn more at mt2.com.

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The post Action Target and MT2 Join Forces to Revolutionize Shooting Range Maintenance appeared first on Action Target.

Action Target’s newest technologies offer practical and innovative solutions designed to enhance safety, performance, and user experience across a variety of shooting range environments. With a strong focus on versatility, the company serves a wide spectrum of customers, including commercial range owners, law enforcement, educational institutions, and military organizations. Whether for sport, entertainment, training or qualification, Action Target’s range designs provide tailored solutions that meet the unique demands of each market.

“At SHOT Show 2025, we’re proud to present new advancements that reflect our commitment to delivering high-quality, adaptable shooting range solutions,” says Mike Birch, CEO of Action Target. “Our designs cater to a diverse audience—from recreational shooters enjoying time with family and friends to professionals requiring high-performance training environments. These innovations demonstrate our dedication to addressing industry needs with practical, forward-thinking technologies.”

Action Target products are proudly manufactured and assembled in American, ensuring the highest standards of quality and craftsmanship. Combining decades of expertise with a customer-first approach, Action Target develops shooting ranges that prioritize safety, functionality, and long-term value.

“We understand that shooting ranges serve a wide variety of purposes, from sport and entertainment to rigorous professional training,” Birch adds. “Our goal is to empower range owners and operators to create environments that are safe, reliable, and enjoyable for everyone.”

Attendees at SHOT Show 2025 are encouraged to visit Booth #12816 to learn more about how Action Target’s practical and innovative solutions are shaping the future of shooting ranges for all users.

Experience the Ultimate Range Solutions – SHOT Show Highlights:

1. INDUSTRY DAY AT THE RANGE: Come join Action Target, the exclusive steel target and safety award sponsor, at Industry Day at the Range. Learn about the competitive advantages of the industry leader’s steel targets and compete in an exciting new competition for a chance to walk away with the innovative PT Ranger steel target system.
2. PRODUCT SHOWCASE: Experience the latest in cutting-edge shooting range equipment designed to elevate requirements for safety, functionality, and user experience standards.
   1. Innovative Shooting Stalls: Action Target is proud to announce the launch of our newest stall innovation, The Sentry Prestige^TM Shooting Stall. Engineered from the strong foundation and framework of the Sentry^TM and Sentry Deluxe stall designs, the Prestige sets a new benchmark in shooting stall personalization and comfort, being designed to meet the diverse needs for ranges of all sizes and styles. With customizable themed graphics and cutting-edge materials, you are sure to get the exclusive experience you are looking for; empowering range owners to create a space that reflects their unique vision and passion. Whether you’re aiming to enhance aesthetics, comfort, or functionality, the Prestige Shooting Stall offers unmatched versatility and style, redefining what it means to deliver a premium shooting experience.
   2. SmartRange AXIS^TM Range Control System: Discover the power of SmartRange AXIS, the industry’s most advanced range management software. Now featuring SmartRange AXIS Connect, this cutting-edge solution seamlessly integrates with essential components of your range business, including point-of-sale systems and building management tools. Gain valuable insights and streamline operations with the software designed to elevate your range’s performance.
   3. Target Systems and Retrievers: Explore the latest advancements in Action Target’s industry-leading target systems and retrievers. Designed to deliver unmatched entertainment and engagement, these systems cater to every need, from efficient training to boosting customer retention and revenue. Action Target’s solutions provide shooters with an immersive, skill-building experience that keeps them coming back for more.
   4. Training Ammunition Combat (TAC) Shoot House: Gain insight into our enhanced Training Ammunition Combat (TAC) House offering. Its lightweight design, durability and modular design supports multiple configurable layouts, making it ideal for adaptive urban assault, building search and clearing, force-on-force, and force-on-target training scenarios. Ideal for professionals seeking advanced simulation capabilities, 
   5. Modular Ranges: Experience the unparalleled innovation of ARCAS Modular Ranges, the ultimate modular gun range solution. Combining the flexibility of modular design with the superior quality of the industry’s best range products, ARCAS delivers all the standard amenities of a brick-and-mortar facility. Exceeding the UFC 4-179-02 compliance on modular range standards, ARCAS sets a new benchmark for quality and performance in modular shooting range solutions.
3. RANGE SERVICES: Connect with our range of service experts on how to streamline your operations, from scheduled maintenance and cleaning to managing metals recycling and compliance documentation. We are aware of the unique challenges that come with range ownership and have spent decades developing products and services that simplify the process for range owners.
4. ACTION TARGET STORE – RANGE SUPPLIES: Come and find out why we are the industry leader in target designs, gear, and range supplies for government, law enforcement, shooting ranges, gun clubs, and shooting enthusiasts everywhere. With an unrivaled selection, we offer more target designs than anyone in the industry from range safety products and cleaning supplies to paper, cardboard, and steel targets, we have everything you need to make your range or firearms training program a success.
5. LIVE BOOTH DEMONSTRATIONS: Immerse yourself in the experience as Action Target unveils live demonstrations featuring state-of-the-art shooting range systems, targets, and new stall designs. Feel the power and precision firsthand.
6. RANGE DESIGN AND DEVELOPMENT EXPERT CONSULTATIONS: Engage in exclusive one-on-one discussions with our industry experts, gaining insights into the latest trends and answering your burning questions about shooting range products and services.

About Action Target 

Action Target is the leading global expert on modern shooting ranges. Since 1986, the company has partnered with thousands of range owners worldwide to design, install, and maintain world-class shooting ranges, systems, and equipment for law enforcement, military, educational, commercial, and residential markets. Action Target provides range solutions and services for indoor/outdoor shooting ranges, modular ranges, and shoot houses. Products supported include ballistic shooting stalls, smart target retrievers, reactive targets, steel and rubber berm bullet traps, enclosure baffles, security systems, lighting, ventilation, Smart Range AXIS^TM range control system, and a 3-year warranty on critical products. As the industry’s broadest end-to-end solution provider, Action Target offers a comprehensive selection of aftermarket range services, including parts and maintenance programs, rubber trap cleaning, metals recycling, hazardous waste and filter disposal, and an online store for range supplies.

For more information, visit www.ActionTarget.com or connect with us at SHOT Show 2025, Booth #12816.

The post Action Target to Unveil Next-Generation Shooting Range Technologies at SHOT Show 2025 appeared first on Action Target.

Having previously made a debt investment in Action Target in 2016, Praesidian Capital’s latest equity investment solidifies the partnership, emphasizing Action Target’s position as the industry leader. Over the past four decades, Action Target has consistently delivered comprehensive end-to-end solutions, setting the standard for safety and innovation in shooting ranges across commercial, law enforcement, educational, and military sectors worldwide.

“We are excited about this equity investment in Action Target,” commented Jason Drattell, Praesidian Founder. “Action Target is the industry leader with an exceptionally talented management team. We look forward to working closely with the Action Target team to deliver best-in-class services to the market while delivering strong returns to our investors.”

Mike Birch, Action Target CEO, added, “We are thrilled to have the support and to be working again with the Praesidian team. Action Target has significant momentum going into FY 2024 and this partnership will enable our team to execute on an aggressive growth strategy as we continue to expand the business into new markets and areas around the globe.”

Tom Duffy, Praesidian Capital Partner, added, “We are delighted to invest in Action Target and collaborate with this world-class management team. Action Target is a great addition to the Praesidian Capital equity portfolio, and we look forward to a successful outcome for the team and our investors.”

About Action Target 

Action Target is the leading global expert on modern shooting ranges. Since 1986, the company has partnered with thousands of range owners worldwide to design, install, and maintain world-class shooting ranges, systems, and equipment for law enforcement, military, educational, commercial, and residential markets. Action Target provides range solutions and services for indoor/outdoor shooting ranges, modular ranges, and shoot houses. Products supported include ballistic shooting stalls, smart target retrievers, reactive targets, steel and rubber berm bullet traps, enclosure baffles, security systems, lighting, ventilation, Smart Range AXIS^TM range control system, and a 3-year warranty on critical products. As the industry’s broadest end-to-end solution provider, Action Target offers a comprehensive selection of aftermarket range services, including parts and maintenance programs, rubber trap cleaning, metals recycling, hazardous waste and filter disposal, and an online store for range supplies.

Embark on a journey into the future of shooting range excellence with Action Target.

Learn more about Action Target at www.ActionTarget.com

About Praesidian Capital

Praesidian Capital is an innovative private investment firm focused on controlling investments in private lower middle market businesses in the United States, United Kingdom, Germany, and, selectively, Northern Europe. For more information, visit www.praesidian.com

To discuss prospective investment opportunities, please contact:

Jason Drattell, Founder – jdrattell@praesidian.com, (212) 520-2620

Tom Duffy, Partner – tduffy@praesidian.com, (212) 520-2617

The post Action Target Inc. Fortifies Future with Strategic Equity Investment from Praesidian Capital appeared first on Action Target.

PROVO, UTAH – December 2023 – Action Target Inc., the global leader in modern shooting range solutions and services, is set to captivate the industry at SHOT Show 2024. This event, the largest gathering for professionals in shooting sports, hunting/outdoors, and law enforcement industries, will unfold at the Venetian Expo and Caesars Forum in Las Vegas, Nevada, from January 23rd – 26th, 2024. At Booth #12816, Action Target invites attendees to embark on an immersive journey into the future of shooting range technology, where innovation knows no bounds.

Renowned for providing a comprehensive end-to-end solution for shooting range facilities across commercial, law enforcement, educational, and military sectors worldwide, Action Target sets the bar for excellence. Our commitment to success is unwavering, simplifying the process for customers who seek to build, expand, or elevate their shooting range facilities. Working with key industry partners like VirTra, Redgaurd, and AutoTargets further expands Action Target’s capabilities and provides unique solutions often required as part of our customer’s training facilities.

“As the trusted partner at every stage of a range project, we are not just presenting products; we’re unveiling the future of shooting range technology. Action Target is thrilled to showcase the most cutting-edge and innovative solutions that embody our relentless commitment to excellence,” states Mike Birch, the CEO at Action Target. “This event is not just a display; it’s a testament to our dedication to building the safest and most advanced shooting ranges possible.”

Experience the Future – Event Highlights:

1. PRODUCT UNVEILING: Witness the revelation of cutting-edge shooting range equipment designed to redefine safety, functionality, and user experience standards.
   1. SmartRange AXIS^TM Range Control System
   2. Target Systems and Retrievers  
   3. Shooting Stalls
   4. Steel & Rubber Bullet Traps
   5. TAC & MATCH Shoot House
   6. Modular Ranges
   7. Simulation Training
   8. Range Services
2. LIVE DEMONSTRATION: Immerse yourself in the experience as Action Target unveils live demonstrations featuring state-of-the-art shooting range systems and targets. Feel the power and precision firsthand.
3. EXPERT CONSULTATIONS: Engage in exclusive one-on-one discussions with our industry experts, gaining insights into the latest trends and answering your burning questions about our range products and services.

About NSSF SHOT Show

NSSF’s annual Shooting, Hunting, Outdoor Trade Show (SHOT Show) is the largest and most comprehensive trade show for all professionals involved with the shooting sports, hunting, and law enforcement industries. It is the world’s premier exposition of combined firearms, ammunition, law enforcement, cutlery, outdoor apparel, optics, and related products and services. The SHOT Show is owned and sponsored by NSSF and attracts buyers from 50 states and more than 100 countries. Visit the show online at www.shotshow.org.

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